信息管理与商业智能系学术讲座

时间：2024-1-8 14:00-15:00

地点：李达三楼104室

题目：Effect of Immersive Virtual Reality on Information Elaboration and Novelty-Seeking Behavior

讲座人：Zhenhui (Jack) Jiang, The University of Hong Kong

摘要：Immersive virtual reality (VR) technologies have markedly changed the way in which online consumers experience products. Through immersive VR, consumers can virtually interact with a product in the same environment in which the product is located. Using Embodied Cognition Theory, we investigate the effects of two product presentation formats—immersive VR and the traditional non-immersive desktop interface—on users’ information elaboration and novelty-seeking behavior. In three laboratory experiments, we develop different home product evaluation systems and collect multiple sources of data, including verbal protocols, questionnaires, eye movements, and users’ actual interaction behaviors. The results reveal that immersive VR generally leads users to elaborate more information related to product use and explore more novel product options than the desktop presentation. Moreover, these effects are more prominent for users with less (vs. more) product domain experience. Implications for theory and practice are discussed.

简介：Zhenhui (Jack) Jiang is a professor of Innovation and Information Management and Padma and Hari Harilela Professor in Strategic Information Management at HKU Business School. He formerly served as the Area Head of Innovation and Information Management. Prior to joining the University of Hong Kong, he was a full professor of Information Systems and Analytics at National University of Singapore (NUS), where he also served on the Faculty Promotion and Tenure Committee. Prof. Jiang was Chair of SIGHCI of Association for Information Systems (2015-18). His research interests include human computer interaction, artificial intelligence, information privacy, electronic/mobile commerce, and social media. Presently, Professor Jiang serves as a Senior Editor for MIS Quarterly. He has also contributed to editorial boards of many leading Information Systems journals such as Journal of AIS (Senior Editor), Information Systems Research (Associate Editor), MIS Quarterly (Associate Editor), IEEE Transactions of Engineering Management, among others. His research contributions are published in premier business journals, such as MIS Quarterly, Information Systems Research, Management Science, and Journal of MIS. Moreover, his work has also appeared in top-tier Computer Science conferences, like CHI.

时间：2024-1-8 15:00-16:00

地点：李达三楼104室

题目：A Hands-on Introduction to Generative Al

讲座人: Harry Wang（王建楠）University of Delaware

摘要：Generative Al (GenAl) experienced a boom in 2022 with highlights such as the releases of Stable Diffusion for image generation and ChatGPT for conversational text generation. Since then, GenAl has continued to evolve and expand at a rapid pace, resulting in additional models capable of producing impressive high- quality outputs, such as Large Language Models (LLMs) including GPT 4, Llama 2, Ciaude, and Gemini, and Diffusion Models like ControlNet and Stable Diffusion XL. GenAl technologies and systems have revolutionized various business sectors, leading to the need for education to adapt and prepare the future workforce. In this workshop, you will learn the basics of LLMs and Diffusion Models using ChatGPT and Stable Diffusion with many demos and cases.

简介：王建楠博士现任美国特拉华大学商学院管理信息系统系正教授及数据科学研究院和金融服务研究院教授。王教授同时兼任Takin.Al 的创始人和CEO.他曾任特赞首席科学家、纳斯达克上市公司新氧的独立董事、平安金融壹账通美国研究院创始院长以及国际信息系统协会全球技术副总裁。王教授是人工智能、商业智能与分析、企业流程管理和服务计算领域专家，发表论文50余篇，其中包括信息系统领域顶级期刊Management Information Systems Quarterly,Information Systems Research, INFORMS Journal on Computing等。王教授在中美两地讲授人工智能与数据科学、创新创业理论与实践、信息技术管理等课程。王教授本科毕业于天津大学，博士毕业于美国亚利桑那大学。