管理科学系学术讲座（12月10日）

时间：2024年12月10日（周二） 14:00-15:30

地点：管理学院思源楼524室

主题：Less is More: A General Framework of Opaque Selling

主讲人：Hailun Zhang, Assistant Professor, CUHK-Shenzhen

张海伦，香港中文大学（深圳）助理教授

主持人：肖诗虹复旦大学管理学院青年副研究员

摘要：

Selling opaque products has become popular on e-commerce platforms where the hidden attribute is often color or style, thanks to its obvious advantage in risk pooling the demand. This study aims to quantify the value of the flexibility that underlies opaque selling and investigate the opacity design and pricing problem. We first consider a setting

in which an online retailer sells a product with N items that only differ in a certain secondary attribute, and in addition, offers opaque options where the customer selects a subset of all products from which the seller allocates one to the customer. We find that the cost savings from using just 2-opaque products are in the same order as the fully flexible case where the opaque product contains all N items, extending the results in Elmachtoub et al. (2019). We next investigate the opacity design problem where the objective is to maximize the expected profit through opaque product design and pricing and identify conditions under which partial design outperforms a full design. Extensive numerical experiments are conducted to support our main results and insights.

简介:

Dr. Hailun Zhang is an assistant professor in School of Data Science (SDS),

The Chinese University of Hong Kong, Shenzhen. Before joining CUHKSZ, he is a Postdoc fellow in Department of Industrial Engineering and Decision Analytics at HKUST, where he obtained a Ph.D. degree in July 2018. His research interests lie in flexibility design, queuing networks, online algorithm design and supply chain management. Before HKUST, he received his bachelor and master's degree in Mathematics department from Peking University. He has published papers in top-tier journals like Operations Research, Management Science, Production and Operations Management, etc.

管理科学系

2024-11-22