Zhao Weitao

Assistant Professor/Associate Dean

Marketing

Add: Guoshun Road Siyuan Building Room 611, Siyuan Building

Tel: 25011010/250112

E-mail: zhaowt@fudan.edu.cn

Research Field: Cross-cultural Management, Managerial Communication, Marketing Communications

Website:

Teacher information

Achievements in scientific research

Academic activities and community service

Journal Papers

1.	Arne Carlsen, Jan Ketil Arnulf, and Weitao Zhao. 2017. Inviting wonder in organization: tiger, sandstone, horror, snowball. Management and Organization Review 13(3) 675-685.

2.	Yuejun Tang, Weitao Zhao. 2008. Approach to Competition between Supply Chains. Industrial Economics Research vol.32 50-55. (in Chinese)

Translated Works

Xiongwen Lu, Qingyun Jiang, Weitao Zhao, Qian Xu, and Mengran Xu, Marketing Management(16th Edition),Beijing,CITIC Press Group,2022.09 (in Chinese)

Weitao Zhao, Management:A Focus on Leaders,Shanghai,Truth & Wisdom Press,2017.05 (in Chinese)

Xiaoyan Xie, Weitao Zhao, Service Marketing (6th Edition),Beijing,China Renmin University Press,2010.06 (in Chinese)

Weitao Zhao, One Report: Integrated Reporting for a Sustainable Strategy,Shanghai,Truth & Wisdom Press, Shanghai People's Publishing House,2010.06 (in Chinese)