• Qiu Lijin

    Assistant Professor

    Marketing

    Add: Zhengli Campus Building A

    Tel: 25011190(TEL)

    E-mail: ljqiu@fudan.edu.cn

    Research Field: Service Marketing, Sports Marketing and Sponsorship, Luxury Brand Management, Chinese Consumer Behavior Analysis

    Website:

    Teacher information
    Achievements in scientific research
    Academic activities and community service

    Educational Background

    Doctor Degree,Business Administration,Fudan University

    Bachelor Degree,Accounting,Fudan University

    Academic Background

    2014.09——2015.02,Visiting Scholar,MIT Sloan School of Management, USA

    2009.02——2010.01,Visiting Scholar,Arizona State University, USA

    2005.03——2005.04,Visiting Scholar,Bocconi University, Italy

    2003.01——2003.03,Visiting Scholar,University of Oregon, USA

    2000.09——2001.03,Visiting Scholar,University of Oregon, USA

    Awards on Research

    2015.12,The 7th National Award to Excellent Academic Achievement of High Education Institutes (Humanities and Social Science),Third Prize,Ministry of Education

    2008.05,Shanghai Sports Social Science Research Award, 2007,Third Prize,Shanghai Sports Administration Bureau

    Awards on Teaching

    2005.07,National excellent Course of 2005,Ministry of education of China2007.07,University Recognition for Excellent Courses,Fudan University2007.07,Municipal Recognition for Excellent Course,Shanghai Education Commission2007.11,Education Bureau-IBM Excellent Courses,Ministry of Education of China2008.01,Third prize of 2007 Shanghai sport science and strategic research project,Sport administrative bureau of Shanghai2010.06,Third Prize of Fudan University Teaching Award,Fudan University2010.06,Second Prize of Fudan University Teaching Award,Fudan University2010.10,Ministry of Education—IBM Excellent Course,教育部2011.09,Model English-teaching Course Development Project,Shanghai Education Commision2011.11,Third Prize of 2011 Fudan University Teaching Competition(Natural Science),Fudan University2012.07,Internationalization of Service Marketing Course,Fudan University2013.11,Shanghai College Oversea Students English teaching demonstration course 2013—Service Marketing,Shanghai Municipal Education Commission2014.09,Shanghai Young College Teachers Teaching Competition ( Humanities and Social Sciences Group),Shanghai Education Council2017.12,Service Marketing-Model Course to University Foreign Student,Shanghai Educational Committee

    Title of Honour

    2013.11,Excellent Faculty Mentor, Shanghai College Student’s Summer Social Practice Activities 2013,Shanghai Municipal Education Commission

    2012.03,100m Freestyle, University Women Group,“TianAn” Swimming Competition,The 7th Shanghai Teaching and Administrative Staff Games

    2012.03,100m Breaststroke, University Women Group,“TianAn” Swimming Competition,The 7th Shanghai Teaching and Administrative Staff Games


    Journal Papers


    1.Liyin Jin, Deqiang Zou, Lijin Qiu2010Strategic Presentation of Option under the Condition of Service Customization: Effects of Presentation Framework on Consumers' ChoiceMarketing (5) 60-70(in Chinese) 



    2.Liyin Jin, Deqiang Zou, Lijin Qiu2009The Effect of Option Framing on Consumer Choice in Service Customization ContextNankai Business Review Vol.12(6) 90-100(in Chinese) 



    3.Liyin Jin, LijinQiu, Deqiang Zou2008Review and prospect of service guaranteeForeign economics and management Vol.30(5) 42-47(in Chinese) 



    4.Lijin Qiu, Minglei Xu, Ruoshan Li2004The Moderate Principle in Compelled Accounting Information DisclosureModern Finance (11) 100-103(in Chinese) 



    5.QIU Lijin, QIN Dong2003How to define the legal status of independent auditing rulesFinance and Accounting (8) 39-40(in Chinese) 


    Conference Proceedings


    1.Du, Yanyan, Lijin Qiu, and Yunhui Huang2012The impacts of employees’ emotions on service responsibility attribution when customers participate in services212 International Joint Conference on Service Sciences Shanghai 164-168.  


    Translated Works

    QIU LijinFundamentals of Sports Marketing, Second Edition,Shenyang,Liaoning Science and Technology Press, Inc.,2005.08 (in Chinese)

    Teaching Materials, etc.

    Xiucheng Fan, Zhanbo Zhao, Lijin Qiu, Huawei Zhu, and Yi Xie2018Service MarketingCapital University of Economics and Business PressBeijing(in Chinese)

    Research Projects

    2013.01—2016.12MemberSocial Transmission and Consumer Engagement of Marketing Communication in the New Media Environment: Collective Motivation, Social Interaction and Market ResponseNational Natural Science Foundation of China

    2013.01—2017.12MemberResearch on Theories and Models of Service Value Co-creation from Customer Participation PerspectiveMajor Project of National Natural Science Foundation of China

    2010.01—2012.12MemberStudy on the Interaction Mechanism of Customer Participation in Service Value Co-creationNational Natural Science Foundation of China

    2010.01—2012.12MemberConsumer Decision Making of Product Configuration in Customization Context: Psychological Mechanism and Management Strategy National Natural Science Foundation of China

    2008.01—2008.12Principal InvestigatorConsumer Behavior Research of Chinese Health Product MarketOhio State University

    2008.01—2008.12Principal InvestigatorIndustrial Analysis and Consumer Behavior Research of Chinese Textile MarketShanghai Chuangqiao Import and Export Trading Co.

    2008.01—2008.12Principal InvestigatorOperational Mechanism Analysis of Sport Event in Shanghai2008 Shanghai Sport Science and Strategic Research Project

    2007.06—2007.12Principal InvestigatorMarketing Strategy of Stadiums and Arenas in ShanghaiShanghai Sports Administration Bureau}


    Academic Conferences

    2012.0621st Annual Frontiers in Service ConferenceUSA

    2012.052012 International Joint Conference on Service SciencesShanghai

    Case

    Lijin Qiu,Jieyou Zhang,Hao HuYang Yang''s entrepreneurial dream: How to bring northern ice sports to the south?, , 2021