Educational Background
Doctor Degree,Management Science and Engineering,Northeastern University
Academic Background
2017.08——2018.07,Visiting Scholar,University of California, Riverside, USA
Awards on Research
2023.02,Best in Track Paper Award for 2023 AMA Winter Academic Conference,American Marketing Association
2021.11,Best Paper Award, 2021 Annual Conference of JMS,Second Prize,Editorial Board of the Journal of Marketing Science
2015.12,Award for Excellence Achievement Prize in Shanghai Education Science Research,Third Prize,Shanghai Metropolis Education Commission
2015.10,Best Paper Award,2015 International Conference of Asian Marketing Associations (2015 ICAMA)
Awards on Teaching
Title of Honour
2021.03,Top Ten Mentor of Fudan University,Fudan University
2021.03,Outstanding Representative of Students' Ideological and Political Education,Fudan University
2010.02,Top Ten Mentor of Fudan University,Fudan University
Journal Papers
| 1. | Xinmeng Wang, Zhe Zhang, and Qingyun Jiang. 2024. The effectiveness of human vs. AI voice-over in short video advertisements: A cognitive load theory perspective. Journal of Retailing and Consumer Services 81 1-13.  |
| 2. | Yuxin Chen, Yue Dai, Zhe Zhang, and Kun Zhang. 2024. Managing multirooming: Why uniform price can be optimal for a monopoly retailer and can be uniformly lower. Management Science 70(5) 3102-3122. |
| 3. | Dan Zheng, Yuxin Chen, Zhe Zhang, and Hai Che. 2022. Retail price discount depth and perceived quality uncertainty. Journal of Retailing forthcoming 542-557. |
| 4. | Zhe Zhang and Xinyi Liu. 2022. Consumers’ preference for brand prominence in the context of identity-based consumption for self versus for others: The role of self-construal. Journal of Global Scholars of Marketing Science 32(4) 530-553. |
| 5. | Chenyan Gu, Zhe Zhang, and Yuansi Hou. 2021. Do we always follow others? The impact of psychological distance on consumers’ observational learning modes. European Journal of Marketing 55(10) 2569-2592. |
| 6. | Zhe Zhang, Xinmeng Wang, and Ruiqi Wu. 2021. Is the devil in the details? Construal-level effects on perceived usefulness of online reviews for experience services. Electronic Commerce Research and Applications 46 1-12. |
| 7. | Zhe Zhang and Yue Dai. 2020. Combination classification method for customer relationship management. Asia Pacific Journal of Marketing and Logistics 32(5) 1004-1022. |
| 8. | Zhe Zhang, Yuansi Hou, and Yongmin Zhu. 2019. Applying complexity theory to understand Chinese consumers’ decision-making in innovative products. International Studies of Management & Organization 49(2) 191-212. |
| 9. | Zhe Zhang and Yuansi Hou. 2017. The effect of perceived risk on information search for innovative products and services: the moderating role of innate consumer innovativeness. Journal of Consumer Marketing 34(3) 241-254. |
| 10. | Zhe Zhang and Chenyan Gu. 2015. Effects of consumer social interaction on trust in online group-buying contexts: An empirical study in China. Journal of Electronic Commerce Research 16(1) 1-21. |
| 11. | Zhang, Zhe and Bin Han. 2012. The framing effect of coupon value for new products: An empirical study in China. The International Review of Retail, Distribution and Consumer Research 22(2) 209-222. |
| 12. | Zhe Zhang, Jing Yan, Jiangang Xu, Xudong Shen, and Hongju Pan. 2023. Value evaluation model and application case for IoT ecosystem business. R&D Management 35(6) 184-194. (in Chinese) |
| 13. | Yongmin Zhu, Zhe Zhang, Lingfang Li, and Yuxin Chen. 2023. Beyond information: The display effect of price history. Quarterly Journal of Economics and Management 2(1) 87-108. (in Chinese) |
| 14. | Yuxin Chen, Zhe Zhang, and Hanfang Yang. 2018. The recent developments in international management research with China data source: An analysis based on publications in UTD-24 and FT-45 journals with data visualization. Journal of Management Sciences in China 21(11) 61-75. (in Chinese) |
| 15. | Zhe Zhang, Pei Huang, Liang Zhang. 2005. Critical success factors of ERP implementation in Chinese enterprises: A Case Study. Management World (12) 137-143. (in Chinese) |
Academic Works
Zhe Zhang. 2013. Creating and Delivering Value: Exploring Business Model of Online Group-buying in China. Fudan University Press, Shanghai.
Zhe Zhang. 2011. Cultivation of Undergraduate Scientific Literacy Based on General Education. Guangming Daily Press, Beijing.
Zhe Zhang. 2009. The Application of Information Technology on Channel Structure Study. Liaoning Education Press, Shenyang.
Zhe Zhang. 2007. A study of data mining technique and its application in CRM. Fudan University Press, Shanghai.
Translated Works
Zhe Zhang etc., Basic Marketing Research,Beijing,China Machine Press,2009.05 (in Chinese)
Research Projects
2023.06—2024.06, Principal Investigator, The Application of AIGC in Brand Communication on Social Media, Beijing Yingmai Xingkong International Culture Media Co., Ltd.
2022.09—2024.06, Principal Investigator, Sustainable Charitable Donation Behavior and Fundraising Strategy, 2022 Scientific Research Program of Higher Education
2021.11—2023.12, Principal Investigator, The Effectiveness of Short Video Advertisement, Beijing Youzhuju Network Technology Co., Ltd.
2020.09—2020.12, Principal Investigator, Building the Ecosystem Brand and Smart Service for Yihuanheyi Mode, Haier Rainforest Scholar Project
2020.01—2023.12, Principal Investigator, The Effectiveness of Advanced Sale Announcement in Electronic Commerce, National Natural Science Foundation of China
2017.01—2020.12, Principal Investigator, Consumers' Observational Learning in Online Group Buying, National Natural Science Foundation of China
2015.01—2016.12, Member, Social Network-based Dynamic Consumer Behavior and Firm Marketing Strategy: Empirical Analyses of Chinese Firm Online Marketing Activities, National Natural Science Foundation of China
2014.07—2016.07, Principal Investigator, Consumption Values for Virtual Goods in Online Game Based on The Generalized Virtual Economy, China Aviation Publishing & Media Co.,Ltd.
2014.01—2016.12, Principal Investigator, The Effect of Perceived Risk on Information Search in Innovative Products Context: The Moderating Role of Consumer Innovativeness, Innovation Program of Shanghai Municipal Education Commission
2013.07—2015.06, Principal Investigator, The Psychological Mechanism of Sustaining Participation in Virtual Communities: Social Identity Theory, Shanghai Planning Office of Philosophy and Social Science
2010.01—2012.12, Principal Investigator, Analysis on Consumer Demand Aggregation for Web-based Group-buying , National Natural Science Foundation of China
2010.01—2012.12, Principal Investigator, Coupon Value and Framing Effect for Innovative Products , Humanities and Social Sciences Foundation of Ministry of Education of China
2009.01—2012.12, Member, Research on the Chinese Urban Consumer Behavior - Exploration from the Perspectives of Social Identity and Social Identification, National Natural Science Fund of China
Case
Zhe Zhang，Chunyi Zhang，Xinyi Liu，Huirun Pan, Strategic Decision-making for Marketing Growth of Shanghai Cell Therapy''s Health Business, , 2022
Zhe Zhang，Chunyi Zhang，Zhaojie Chen, IDOL Group: Imitation and Innovation, , 2021
Zhe Zhang，Chunyi Zhang，Jing Yan，Tong Wang, Yingkang Life: Building Ecosystem Brand, , 2021
Zhe Zhang，Huaying Yang，Xinmeng Wang，Xiaoyang Zhang, Atour: more than a hotel?, , 2020
Zhe Zhang，Huaying Yang，Xinyi Liu, IOT & Smart+: Yongci Kangfu Smart Service, , 2020
Zhe Zhang，Chenyan Gu, Suning’s CSR Ecosystem, , 2015
Zhe Zhang, Suning:Data-driven intelligent services, , 2015
Zhe Zhang，Zhihong Xu，Hanshu Xia，Lei Chen, Laikang:Business Models of Elderly Care Service Enterprises, , 2013
Zhe Zhang，Liang Zhou, New Urban Commercial Group:Confusion in Online Marketing, , 2012
Zhe Zhang，Bin Han, ANT:1:99, , 2012
Zhe Zhang，Chao Han, Xsuperzone:Focusing on Transformation, , 2012
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