Zhang Zhe

Associate Professor

Marketing

Add: Guoshun Road Siyuan Building Room 630, Siyuan Building

Tel: 25011189(TEL)

E-mail: zhezhang@fudan.edu.cn

Research Field: Quantitative Marketing and Consumer Behavior, Data-Driven Marketing, Marketing Strategy, Product and Service Innovation

Website:

Teacher information

Achievements in scientific research

Academic activities and community service

Case

Zhe Zhang，Chunyi Zhang，Xinyi Liu，Huirun Pan, Strategic Decision-making for Marketing Growth of Shanghai Cell Therapy''s Health Business, , 2022

Zhe Zhang，Chunyi Zhang，Zhaojie Chen, IDOL Group: Imitation and Innovation, , 2021

Zhe Zhang，Chunyi Zhang，Jing Yan，Tong Wang, Yingkang Life: Building Ecosystem Brand, , 2021

Zhe Zhang，Huaying Yang，Xinmeng Wang，Xiaoyang Zhang, Atour: more than a hotel?, , 2020

Zhe Zhang，Huaying Yang，Xinyi Liu, IOT & Smart+: Yongci Kangfu Smart Service, , 2020

Zhe Zhang，Chenyan Gu, Suning’s CSR Ecosystem, , 2015

Zhe Zhang, Suning:Data-driven intelligent services, , 2015

Zhe Zhang，Zhihong Xu，Hanshu Xia，Lei Chen, Laikang:Business Models of Elderly Care Service Enterprises, , 2013

Zhe Zhang，Liang Zhou, New Urban Commercial Group:Confusion in Online Marketing, , 2012

Zhe Zhang，Bin Han, ANT:1:99, , 2012

Zhe Zhang，Chao Han, Xsuperzone:Focusing on Transformation, , 2012

Journal Papers

1.	Xinmeng Wang, Zhe Zhang, and Qingyun Jiang. 2024. The effectiveness of human vs. AI voice-over in short video advertisements: A cognitive load theory perspective. Journal of Retailing and Consumer Services 81 1-13.

2.	Yuxin Chen, Yue Dai, Zhe Zhang, and Kun Zhang. 2024. Managing multirooming: Why uniform price can be optimal for a monopoly retailer and can be uniformly lower. Management Science 70(5) 3102-3122.

3.	Dan Zheng, Yuxin Chen, Zhe Zhang, and Hai Che. 2022. Retail price discount depth and perceived quality uncertainty. Journal of Retailing forthcoming 542-557.

4.	Zhe Zhang and Xinyi Liu. 2022. Consumers’ preference for brand prominence in the context of identity-based consumption for self versus for others: The role of self-construal. Journal of Global Scholars of Marketing Science 32(4) 530-553.

5.	Chenyan Gu, Zhe Zhang, and Yuansi Hou. 2021. Do we always follow others? The impact of psychological distance on consumers’ observational learning modes. European Journal of Marketing 55(10) 2569-2592.

6.	Zhe Zhang, Xinmeng Wang, and Ruiqi Wu. 2021. Is the devil in the details? Construal-level effects on perceived usefulness of online reviews for experience services. Electronic Commerce Research and Applications 46 1-12.

7.	Zhe Zhang and Yue Dai. 2020. Combination classification method for customer relationship management. Asia Pacific Journal of Marketing and Logistics 32(5) 1004-1022.

8.	Zhe Zhang, Yuansi Hou, and Yongmin Zhu. 2019. Applying complexity theory to understand Chinese consumers’ decision-making in innovative products. International Studies of Management & Organization 49(2) 191-212.

9.	Zhe Zhang and Yuansi Hou. 2017. The effect of perceived risk on information search for innovative products and services: the moderating role of innate consumer innovativeness. Journal of Consumer Marketing 34(3) 241-254.

10.	Zhe Zhang and Chenyan Gu. 2015. Effects of consumer social interaction on trust in online group-buying contexts: An empirical study in China. Journal of Electronic Commerce Research 16(1) 1-21.

11.	Zhang, Zhe and Bin Han. 2012. The framing effect of coupon value for new products: An empirical study in China. The International Review of Retail, Distribution and Consumer Research 22(2) 209-222.

12.	Zhe Zhang, Jing Yan, Jiangang Xu, Xudong Shen, and Hongju Pan. 2023. Value evaluation model and application case for IoT ecosystem business. R&D Management 35(6) 184-194. (in Chinese)

13.	Yongmin Zhu, Zhe Zhang, Lingfang Li, and Yuxin Chen. 2023. Beyond information: The display effect of price history. Quarterly Journal of Economics and Management 2(1) 87-108. (in Chinese)

14.	Yuxin Chen, Zhe Zhang, and Hanfang Yang. 2018. The recent developments in international management research with China data source: An analysis based on publications in UTD-24 and FT-45 journals with data visualization. Journal of Management Sciences in China 21(11) 61-75. (in Chinese)

15.	Zhe Zhang, Pei Huang, Liang Zhang. 2005. Critical success factors of ERP implementation in Chinese enterprises: A Case Study. Management World (12) 137-143. (in Chinese)

Academic Works

Zhe Zhang. 2013. Creating and Delivering Value: Exploring Business Model of Online Group-buying in China. Fudan University Press, Shanghai.

Zhe Zhang. 2011. Cultivation of Undergraduate Scientific Literacy Based on General Education. Guangming Daily Press, Beijing.

Zhe Zhang. 2009. The Application of Information Technology on Channel Structure Study. Liaoning Education Press, Shenyang.

Zhe Zhang. 2007. A study of data mining technique and its application in CRM. Fudan University Press, Shanghai.

Translated Works

Zhe Zhang etc., Basic Marketing Research,Beijing,China Machine Press,2009.05 (in Chinese)

Research Projects

2023.06—2024.06, Principal Investigator, The Application of AIGC in Brand Communication on Social Media, Beijing Yingmai Xingkong International Culture Media Co., Ltd.

2022.09—2024.06, Principal Investigator, Sustainable Charitable Donation Behavior and Fundraising Strategy, 2022 Scientific Research Program of Higher Education

2021.11—2023.12, Principal Investigator, The Effectiveness of Short Video Advertisement, Beijing Youzhuju Network Technology Co., Ltd.

2020.09—2020.12, Principal Investigator, Building the Ecosystem Brand and Smart Service for Yihuanheyi Mode, Haier Rainforest Scholar Project

2020.01—2023.12, Principal Investigator, The Effectiveness of Advanced Sale Announcement in Electronic Commerce, National Natural Science Foundation of China

2017.01—2020.12, Principal Investigator, Consumers' Observational Learning in Online Group Buying, National Natural Science Foundation of China

2015.01—2016.12, Member, Social Network-based Dynamic Consumer Behavior and Firm Marketing Strategy: Empirical Analyses of Chinese Firm Online Marketing Activities, National Natural Science Foundation of China

2014.07—2016.07, Principal Investigator, Consumption Values for Virtual Goods in Online Game Based on The Generalized Virtual Economy, China Aviation Publishing & Media Co.,Ltd.

2014.01—2016.12, Principal Investigator, The Effect of Perceived Risk on Information Search in Innovative Products Context: The Moderating Role of Consumer Innovativeness, Innovation Program of Shanghai Municipal Education Commission

2013.07—2015.06, Principal Investigator, The Psychological Mechanism of Sustaining Participation in Virtual Communities: Social Identity Theory, Shanghai Planning Office of Philosophy and Social Science

2010.01—2012.12, Principal Investigator, Analysis on Consumer Demand Aggregation for Web-based Group-buying , National Natural Science Foundation of China

2010.01—2012.12, Principal Investigator, Coupon Value and Framing Effect for Innovative Products , Humanities and Social Sciences Foundation of Ministry of Education of China

2009.01—2012.12, Member, Research on the Chinese Urban Consumer Behavior - Exploration from the Perspectives of Social Identity and Social Identification, National Natural Science Fund of China