Undergraduate Program

About Undergraduate Program

Since 2025, the Undergraduate Program of School of Management at Fudan University undergone a full-scale upgrade. The former Economics and Management Experimental Class has been restructured into the Management Science and Business Intelligence Experimental Class. Spanning three core training directions—science, engineering, and management—and encompassing seven specialized disciplines, the program offers 100% unrestricted major selection to all undergraduate students.

Undergraduate students admitted to School of Management at Fudan University starting from 2025 will have access to four training pathways. Within this framework, they have complete autonomy to select any of the seven specialized tracks, with no restrictions on enrollment numbers imposed on individual majors.

All students, irrespective of their chosen majors, are required to complete a standardized suite of core foundational courses. These include Mathematical Analysis A, Linear Algebra, Probability Theory and Mathematical Statistics, Fundamentals of Python Programming and Introduction to Data Analysis, Operations Research, Macroeconomics/Microeconomics, Accounting, and Management Theories and Practices. The curriculum is designed to fortify students’ foundational competencies in mathematics, programming, and business.

A: Science and Engineering-Oriented Talents with Business Acumen

Available Academic Tracks for Selection:

Statistics (Statistics & Data Science)

Core Courses: Introduction to Machine Learning, Regression Analysis, Time Series Analysis, Statistical Computing, Sampling Survey, Stochastic Processes, Multivariate Analysis, Nonparametric Statistics, Categorical Data Analysis, Real Analysis, Functional Analysis, etc.

Degree Conferred: Bachelor of Science

Management Science (Intelligent Decision-Making & Smart Supply Chain)

Core Courses: Machine Learning and Business Intelligence, Deep Learning and Operations Optimization, Optimization Methods and Applications, Financial Engineering, Stochastic Operations Research, Supply Chain Management, Reinforcement Learning and Intelligent Decision-Making, Intelligent Simulation and Online Learning, Agent-Based Modeling and Computational Social Science, Operations Management, Game Theory, etc.

Degree Conferred: Bachelor of Management or Bachelor of Science

Information Management and Information Systems (Business AI Applications & AI System Development)

Core Courses: Data Structures and Algorithms, Data Mining and Business Intelligence, Fundamentals of Generative AI Technology, System Analysis and Design, Database and Enterprise Data Management, Big Data Business Analytics and Applications, Programming and Data Visualization, Advanced Programming for Data Science, Modern Operating Systems, Network Applications, etc.

Degree Conferred: Bachelor of Management or Bachelor of Engineering

Reference Career Paths for Track A Students: Algorithm Development, Data Science, Data Analysis, Financial Engineering, Financial Quantitative Analysis, Risk Management, System Development, Database Administration, Supply Chain Management, Information Security, IT Consulting, Business Analysis, etc.

B: Business Elites Proficient in Cutting-Edge Technology Tools

Available Academic Tracks for Selection:

Financial Management (Finance & Banking)

Core Courses: Investment Science, Derivative Securities, Financial Markets and Institutions, Corporate Finance Theory and Practice, Behavioral Finance, Capital Asset Pricing, Value Investing Practice, Chinese Financial Markets, International Financial Management, etc.

Degree Conferred: Bachelor of Management

Accounting (Accounting & Financial Statements)

Core Courses: Intermediate Financial Management, Advanced Financial Accounting, Cost Management Accounting, Financial Reporting, Auditing, AI Accounting Theories and Methods, Tax Law, Financial Statement Analysis, Special Topics in Accounting, Financial Statements and Capital Markets, etc.

Degree Conferred: Bachelor of Management

Marketing (Branding, Product Management & Digital Marketing)

Core Courses: AI Marketing, Consumer Behavior, Marketing Research, Service Marketing, Digital Marketing, Product Innovation Management, Brand Communication Management, Marketing Engineering, Marketing Technology and Decision Systems, Creative Marketing Thinking, etc.

Degree Conferred: Bachelor of Management

Business Administration (Strategic Management, International Business & Human Resources)

Core Courses: Management Theories and Practices, Strategic Management, Innovation and Entrepreneurship, Human Resource Management, Management Research Methods, Oriental Management, Corporate Governance, Organizational Communication and Social Environment, International Business Management, Professional Ethics and Leadership, Organizational Behavior, Business and Technology Ethics, etc.

Degree Conferred: Bachelor of Management

Reference Career Paths for Track B Students: Market-Oriented Financial Institutions (Securities Firms, Fund Companies, Asset Management Institutions, PE/VC), Investment Analysis/Industry Analysis, Banking, Financial/Economic Regulatory Bodies, Management Consulting, Management Trainee Programs in Large Enterprises, Marketing/Brand Management, Human Resource Management, etc.

C: Double Degree Bachelor Programs

Bachelor of Financial Management (Finance & Banking) and Bachelor of Artificial Intelligence
This program equips students with core expertise in financial management and artificial intelligence, enabling them to excel in intelligent financial management and analysis. Graduates are well-positioned for careers in data analysis, robo-advisory services, risk management, etc., at fintech companies, investment banks, asset management institutions and other related sectors.

Bachelor of Marketing and Bachelor of Artificial Intelligence
This program cultivates students’ capabilities to apply AI technologies for market insight extraction and dynamic pricing model development. It also empowers the students to innovate marketing strategies, lead brand digital operations and design intelligent marketing ecosystems. Graduates will gain distinctive competitive advantages in diverse sectors such as smart retail, fintech, and intelligent manufacturing.

AI-Related Core Courses: Programming Fundamentals for AI, Data Structures, Mathematical Foundations of AI, Computer System Fundamentals, Introduction to Artificial Intelligence, Software Foundations of AI, Pattern Recognition and Machine Learning, AI Security, AI Ethics and Governance, Natural Language Processing and Large Language Models, Computer Vision, Advanced AI Practice, etc.

D: Elite Doctoral Program for Outstanding Researchers

Centered on cultivating high-caliber research talents and aligned with the strategic goal of empowering technological innovation through management expertise, this program aims to cultivate a cohort of top-tier doctoral talents. These individuals will possess solid theoretical foundations and scientific literacy in management, statistics and artificial intelligence, complemented by strong innovative practical capabilities and a global outlook.

How to apply (for International Students)

Please refer to the following website:

https://iso.fudan.edu.cn/

How to apply (For Hong Kong, Macau, Taiwan Regions Applicants)