管理科学系学术讲座（7月16日）

时   间：2026年7月16日（周四） 10:00-11:30

地   点：管理学院思源楼524室

主题：Enjoyable and Effective Gamification in Education

主讲人：Xiao Lei（雷骁） 香港大学助理教授

主持人：吕甲梦 复旦大学管理学院助理教授

Abstract:Gamification, defined as the integration of game design elements into non-game contexts, has emerged as a transformative strategy in education. Despite its widespread use, contemporary gamification practices are constrained by a critical limitation: their predominant focus on three elements, namely points, badges, and leaderboards (PBL). This talk includes two recent projects that investigates new gaming elements in educational context. In the first project, we examine whether converting points into a functional currency improves student learning behavior, and whether the design of the redemption mechanism matters. In the second project, we study richer and widely used gameplay elements that constitute important parts of the experience of play, including functional rewards, dynamic animations, social presence, and competitive narrative.

Bio: Xiao Lei is an Assistant Professor at HKU Business School. He received his doctoral degree in Operations Research from Columbia University. His research focuses on creating enjoyable and sustainable user engagement in digital economy. His research has been recognized by several prizes, including the George Dantzig Dissertation Award (honorable mention), the RMP Section Prize, as well as the best paper awards from CSAMSE, ISCOM, INFORMS Service Science and Behavioral OM society. His projects have delivered real-world impact at large companies such as Tencent and Activision.