管科系系列讲座第250期预告

时　　间：2019年11月1日（周五）13:30

地　　点：思源楼524

主  持 人：胡奇英教授

主讲嘉宾：Jeannette Song is a Professor of Operations Management at the Fuqua School of Business, Duke University.

主　　题：3D Printing of Spare Parts via IP License Contracts

简　　介：  Additive manufacturing (AM), also known as 3D printing, has the potential to shift supply chains from global networks that rely on centralized production with traditional manufacturing technologies to largely digital networks with decentralized, local 3D printing, i.e., digital inventory. One type of firm that is particularly well positioned to drive this transition is original equipment manufacturers (OEMs), who design and produce capital goods. In this paper we propose that the OEM acts as an intellectual property (IP) licensor by selling spare parts designs, rather than physical spare parts. With these designs a buyer can print spare parts locally at much shorter lead times and at lower setup costs. We consider both an OEM who serves multiple identical buyers, and an OEM who serves non-identical buyers. For both cases we characterize the optimal IP license contract. This determines which customers opt for the IP license channel and which remain in the traditional centralized sales channel, thus creating insights into the degree to which a supply chain decentralizes. Our results show that IP licensing by OEMs can become a major enabler in the transition to digital networks with decentralized 3D printing. (Joint work with B. Westerweel and R.J.I. Basten.)

管理科学系

2019-10-14