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Course Structure

There are success skill courses, knowledge courses and elective courses. Candidates are required to complete twelve required courses (including ten full courses [one of which is a capstone project] and two half-courses) and seven elective courses.

ELECTIVE COURSES

Any 7 electives from the following 5+1 themes:

Entrepreneurship and Family Business 创业与家族企业

Entrepreneurship 创业学
Manage Black Swan 知识与创新管理
Learning Organization and Organizational Change 学习组织与组织变革
Business Model Design and Innovation 商业模式设计与创新
Entrepreneurial Enterprise Governance 公司治理

Finance 财务金融

Investments 投资学
Risk Management 风险管理
Business Valuation 商业估值
Analytics and Innovation in Supply Chain and Finance 供应链与金融的分析与创新
Chinese Capital Market and Securities Analysis 中国资本市场与证券分析

Sci - Tech Innovation 科创管理

Knowledge and Innovation Management 知识与创新管理
Digital Innovation: from Practices to Methodologies 数字化创新:从实践到方法论
Digital Technology and Transformation for Competitiveness 为提升竞争力的数字技术与转型
Data-Driven Strategic Decision Making 数据驱动的战略决策
Emerging Technology Innovation Management 新兴技术创新管理
From Machine Learning to Large Language Models: Where Technology Meets Business Innovation 从机器学习到大型语言模型:技术与商业创新的结合

Glocal Management 全球本土化

Supply Chain Management & Logistics 供应链管理与物流
Strategic Human Resources Management 人力资源战略管理
Multinational Enterprises Strategy 跨国企业战略
Digital Transformation and Management Strategy in a Cross-Cultural Context 跨文化背景下的数字化转型和管理战略
China and the New World Order 中国与世界秩序
Corporate Strategy 企业战略

Marketing 市场营销

Big Data Consumer Analytics 大数据消费者分析
Branding and Communications 品牌与传播
Digital Marketing Strategy 数字营销战略
Marketing Research and its Business Applications 营销研究及其商业应用
Consumer Behavior 消费者行为学

Global Experience 寰球体验

Executive GBA Workshop 大湾区工作坊
International Field Project - Japan 日本海外课程
International Field Project - Danmark 丹麦海外课程