Topic: Cross-Cultural Business Strategies

Date: April 13, 2019 (Sat)

Time: 18:15-20:30

Venue: Room 204, Starr Building, School of Management, Fudan University

Coverage:

- Understand cross-cultural management and how this can affect business strategy and people management in an organisation 

- Explore academic frameworks and study practical cases of cross-cultural marketing strategy

- Discuss the concept of 'effective team mix' and how culture can affect entrepreneurship correspondingly

Mr. Baniel Cheung   

    · Founder and Principal Strategist, Integral Consulting Asia Limited

    · Partner and Representative of Hong Kong Office, Ginza West Japan

    · Adjunct Assistant Professor (Business), Faculty of Business and Economics, the University of Hong Kong

    · Honorary Assistant Professor (Global Creative Industry), Faculty of Arts, the University of Hong Kong

Mr. Baniel Cheung is the Founder and Principal Strategist of Integral Consulting Asia Limited. Being appreciated as one of the top strategists in business and digital transformation in the region, he has been providing management consultancy, strategic planning, brand building, executive training and marketing research services to international and local customers.

With 30 years’ experience in sales and marketing, Baniel has been holding management positions in several global and Hong Kong listed technology companies, including HongKong Telecom CSL, Wharf T&T, New World Telecom and New Digital System. He has successfully assisted these reputable companies to build brands and expand business coverage in the Asia Pacific region including Hong Kong, China, Korea, Japan, Singapore and Malaysia.

At the University of Hong Kong, Baniel is currently an Adjunct Assistant Professor of the Faculty of Business and Economics and an Honorary Assistant Professor of the Faculty of Arts teaching undergraduate and postgraduate programs. Besides, he is a Guest Professor of Okayama Prefectural University in Japan, an Adjunct Assistant Professor of the Faculty of Arts at the Hong Kong Polytechnic University, and an Adjunct Associate Professor of HKUSPACE, supporting their student development and academic programs.

Mr. Eudes Fabre

    · CEO, North Asia,Lagardère Travel Retail

With over a decade of experience in travel retail, Eudes Fabre is responsible for developing Lagardère Travel Retail’s airport shopping and dining footprint in North Asia. Starting with Lagardère’s first travel essentials shops in Shanghai Hongqiao airport, he has built the company into the leading international player in China travel retail with airport and railway concessions including duty-free, luxury, specialty, travel essentials and food & beverage.

Prior his current role, Eudes held various positions in finance and business development in the Asia Pacific region. He is a graduate of the University of Pennsylvania, and received an Executive Master of Business Administration degree, which is jointly offered by London Business School, The University of Hong Kong, and Columbia Business School.

Rundown:

18:15 – 18:30 Registration

18:30 – 19:30 Sharing by Mr. Baniel Cheung

19:30 – 20:00 Sharing by Mr. Eudes Fabre

20:00 – 20:15 Q & A