Digitization changes the business models by which companies create value for their customers and their owners. Established companies use digital technologies - such as artificial intelligence, blockchain, or the Internet of Things - to help them operate their businesses with greater speed and lower costs and, in many cases, offer their customers opportunities to co-design and co-produce products and services. Many start-up companies use digital technologies to develop new products, services and business models that disrupt the present way of doing business and take customers away from firms that cannot change and adapt. The aim of this course is to learn about the role of digital technologies in the transformation of existing business models, and how digitization enabled the emergence of online platforms and ecosystems.

Course Content:

Course overview and Introduction

Digital Platforms and Ecosystems

Information, Data, and Artificial Intelligence (AI)

Digital Manufacturing, Internet of Things (IoT), and 3D Printing

Blockchain and Supply Chain Digitization

Crowdsourcing, Online Communities, User-Generated Content (UGC)