Marketing Management
Marketing Management is the art and science of selecting target markets and acquiring, retaining, and expanding customer bases through the creation, delivery, and communication of superior customer value. It aims to achieve organizational objectives by effectively satisfying customers in a dynamic environment.
This course offers a comprehensive overview of marketing processes and principles, providing students with the opportunity to apply key concepts to practical business scenarios. The primary goal of this course is to develop expertise in the managerial aspects of marketing. Furthermore, it provides an understanding of marketing as a foundation for general management decision-making and as an analytical framework.
Marketing Management
Marketing Management is the art and science of selecting target markets and acquiring, retaining, and expanding customer bases through the creation, delivery, and communication of superior customer value. It aims to achieve organizational objectives by effectively satisfying customers in a dynamic environment.
This course offers a comprehensive overview of marketing processes and principles, providing students with the opportunity to apply key concepts to practical business scenarios. The primary goal of this course is to develop expertise in the managerial aspects of marketing. Furthermore, it provides an understanding of marketing as a foundation for general management decision-making and as an analytical framework.
Marketing Management is the art and science of selecting target markets and acquiring, retaining, and expanding customer bases through the creation, delivery, and communication of superior customer value. It aims to achieve organizational objectives by effectively satisfying customers in a dynamic environment.
This course offers a comprehensive overview of marketing processes and principles, providing students with the opportunity to apply key concepts to practical business scenarios. The primary goal of this course is to develop expertise in the managerial aspects of marketing. Furthermore, it provides an understanding of marketing as a foundation for general management decision-making and as an analytical framework.
Stephanie Huang
Associate Professor
Department of Marketing
Professor Profile：Stephanie received her Bachelor's and Master's degree from Fudan University in China, and PhD in Marketing from University of New South Wales in Australia. Before joining Macquarie University, Stephanie has worked as Lecturer in Marketing at UNSW and Fudan University. In addition, she has taken senior managerial roles in education sectors including Director of International Affairs and Relations in the faculty of business at Fudan University and Executive Director for joint degree program between Fudan University and University of Hamburg. Her work experience also includes working for consulting, media and market research firms.
Research area：Stephanie is Associate Professor in Marketing and Associate Dean (Curriculum and Learning, Pre-Experience) at Macquarie Business School, Macquarie University. Her main research interest is in investigating dynamics and evolution of business relationships and networks, consumer vulnerability and well-being, luxury branding and consumer engagement, and cross-cultural research. Her work has been published in leading marketing journals including Industrial Marketing Management, Journal of Public Policy and Marketing, Journal of Retailing and Consumer Services, among others.
Deqiang Zou
Department of Marketing
Professor Profile：Dr. Deqiang Zou is an Assistant Professor of Marketing at the School of Management, Fudan University. He earned his Ph.D. and Master's degree in Management from the School of Economics and Management, Tsinghua University, and his Bachelor's degree in Economics from the School of Business, Renmin University of China.
Research area：Dr. Zou's research encompasses both consumer behavior and empirical modeling issues within the marketing domain. His areas of interest include social incentive mechanisms, user-generated content (UGC), biases in numerical information processing, consumer identity value, and customer satisfaction, among others.