Consultancy Project
The students shall, as part of the exams requirement, complete a Consultancy Project (CP). Students are expected to work on the CP in groups of two to four students. Exceptions are possible (with explicit prior approval), but experience indicates that group work creates better results and students are encouraged to create diverse working groups.
The topic of the CP should be an analysis and evaluation of a real life challenge (including problems as well as opportunities) facing an organisation. The students should choose the topic from their own company or a company that they have close connection to in order to facilitate access. The students should be able to observe and discuss the topic with people dealing with the challenge in the organisation. Applicable and relevant themes encountered in the MBA coursework should be discussed in the thesis, and the students should demonstrate their ability to apply the models, theories and methods that they have studied to a real situation.
Consultancy Project
The students shall, as part of the exams requirement, complete a Consultancy Project (CP). Students are expected to work on the CP in groups of two to four students. Exceptions are possible (with explicit prior approval), but experience indicates that group work creates better results and students are encouraged to create diverse working groups.
The topic of the CP should be an analysis and evaluation of a real life challenge (including problems as well as opportunities) facing an organisation. The students should choose the topic from their own company or a company that they have close connection to in order to facilitate access. The students should be able to observe and discuss the topic with people dealing with the challenge in the organisation. Applicable and relevant themes encountered in the MBA coursework should be discussed in the thesis, and the students should demonstrate their ability to apply the models, theories and methods that they have studied to a real situation.
The students shall, as part of the exams requirement, complete a Consultancy Project (CP). Students are expected to work on the CP in groups of two to four students. Exceptions are possible (with explicit prior approval), but experience indicates that group work creates better results and students are encouraged to create diverse working groups.
The topic of the CP should be an analysis and evaluation of a real life challenge (including problems as well as opportunities) facing an organisation. The students should choose the topic from their own company or a company that they have close connection to in order to facilitate access. The students should be able to observe and discuss the topic with people dealing with the challenge in the organisation. Applicable and relevant themes encountered in the MBA coursework should be discussed in the thesis, and the students should demonstrate their ability to apply the models, theories and methods that they have studied to a real situation.
Peter Jarnebrant
Associate Professor
Department of Marketing
Professor Profile：Peter Jarnebrant is an associate professor at BI Norwegian Business School, and is the Associate Dean of the Master of Science in Strategic Marketing Management. He got his Ph.D. from Columbia University, New York, and worked as an Assistant Professor at European School of Management and Technology before he started at BI in 2014.
Research area：My academic background is in marketing, in particular the psychology of economic decision making. I am interested in areas such as the role of attention in information processing, and how consumers form beliefs about continuous outcomes, including economic expectations, product quality or even the duration of their own lives. At BI I teach courses in marketing, such as brand management and services marketing. I also supervise theses both for bachelor and Master of Science Students, which I very much enjoy due to the close interactions with students.