• Zhuang Lei

    Assistant Professor

    Marketing

    Add: Guoshun Road Siyuan Building Room 626, Siyuan Building

    Tel: 25011191(TEL)

    E-mail: leizhuang@fudan.edu.cn

    Research Field: Online Advertising, Digital Marketing, Data Privacy, Information Economics, Auction

    Website:

    Teacher information
    Achievements in scientific research
    Academic activities and community service

    Educational Background

    Doctor Degree,Business Administration,University of Minnesota, Twin Cities, USA

    Bachelor Degree,Statistics (Mathematical Statistics),Shanghai University of Finance and Economics


    Journal Papers


    1.Zsolt Katona, Yi Zhu, and Lei Zhuang2025Enhancing user experience: The role of the quality score metricsProduction and Operations Management forthcoming 1-16.  


    Research Projects

    2025.01—2029.12MemberResearch on Innovation and Application of AI Marketing Technology: The Perspective of Creation Capability of AINational Natural Science Foundation of China