Executive Education
About Us
We carry forward the century-long heritage of Fudan University's business philosophy and humanistic spirit. Supported by a world-class faculty, cutting-edge research, and a pioneering ethos, we provide a platform and ecosystem for managers at all levels to learn from masters, exchange ideas with peers, and engage in intellectual inspiration. We strive to ignite a passion for learning, drive innovation and breakthroughs, and empower students to achieve new heights in scientific management, thereby fostering the healthy growth of both enterprises and individuals.
We offer comprehensive, systematic, and international modern business management education programs. Tailored to the personal development needs of middle and senior managers across various industries as well as the strategic requirements of enterprises, we provide open enrollment programs, corporate training, and business consulting services.
Our Vision
Through world-class executive education, we aim to fulfill the lifelong learning needs of Chinese business professionals while supporting the nation's economic transformation and upgrading.
Our Mission
To empower Chinese business executives towards change and transformation with world-class business education.
Our Values
Optimism | Focus | Curiosity | Agility | Innovation
Our Faculty
Each Year We Serve
We Have Served
Our Programs
Programs for Individuals
Open Programs
Each year we offer over 20 open-enrolment programs that fulfill different learning objectives for individuals at different managerial levels and from different industries. Our flagship programs include Advanced Management Program (AMP), General Management Program (GMP), and Advanced Supply Chain Management Program. In addition, we also offer vertical-based short programs in areas such as leadership, finance, and healthcare, as well as a series of upcoming new programs including digital innovation, ESG, entrepreneurship and family enterprises.
Online Programs
Our signature online program is based on Fudan MBA core courses, providing a flexible platform for junior managers and entrepreneurs to enhance their business knowledge and skills. The program has 10 modules, and successful completion of all modules within 12 months will lead towards a digital certificate of study.
Macrotrends & the Chinese Economy
1. China's Macroeconomics: Evolution & Future Trends
2. Economic Policy & Governance in China: the Shanghai Model
3. Geopolitics and China's International Relations in the New Era
4. Challenges of Globalization and Opportunities for Doing Business in
China
Finance & Investment
1. Introduction to China's Accounting & Legal Systems
2. Decoding China's Financial Markets
3. China-Related M&A Transactions in a Global Context
4. Emerging Industries & Investment Strategies
Market Strategies & Consumer Insights
1. China Market Strategies: Entry, Exit, and Expansion
2. New Media & Marketing Innovations
3. Understanding Chinese Consumers in the Digital Era
4. Big Data, Platform Economy, and New Retail
Business Operations & Digital Transformation
1. Managing Operations & Competition in China
2. China's Role in Building a Resilient Global Supply Chain
3. Digital Transformation in China: Opportunities for Growth
4. Innovations & Trends in China's Digital Economy
Entrepreneurship, Innovation & Leadership
1. Managing Innovation & Entrepreneurship in China
2. Talent Management in Multinational Enterprise
3. Chinese Leadership & Strategic Management
4. Managing across Cultures: Cultural Aspects of Doing Business in China
Notes:
1. All courses can be delivered in English or Chinese.
2. A typical course consists of a 2 hour keynote lecture plus 1 hour
facilitated
discussion by Fudan faculty.
3. Courses can be combined to form a full-day or longer programs.
Programs for Enterprises
Custom Programs
Each year, our custom programs team work with over 30 enterprises from different industries. Over the past 15 years, we have worked together with over 500 clients to design and implement specific and unique programs to meet the challenges, priorities and opportunities that they faced. Some of our key clients include multinational companies like Cisco, General Electric, Volvo, DHL, as well as state-owned enterprises such as Bank of China, Tsingtao Beer, Baowu Steel, and private companies such as Huawei, Robam Appliances, and Yangtze River Pharmaceutical Group, etc.
Consulting Services
Our consulting team's scope covers enterprise strategic planning, organizational design, human resources, brand marketing, and marketing research. We're committed to providing a full range of professional management consulting services for multinational corporations, large domestic enterprises, developing private enterprises and various government departments. Since 1992, we have served over 200 enterprises of various sizes, 20 percent of whom have had long-term cooperation of over three years with us.
Study Tour Short Programs
• Lectures
• Company Visit / Study Tours
• City Tour & Cultural Experience
• Campus Tour
Contact Us
WeChat Official Account
