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    Zhao Weitao

    Assistant Professor/Associate Dean

    Marketing

    Add: Guoshun Road Siyuan Building Room 611, Siyuan Building

    Tel: 25011010/250112

    E-mail: zhaowt@fudan.edu.cn

    Research Field: Cross-cultural Management, Managerial Communication, Marketing Communications

    Website:

    Teacher information
    Achievements in scientific research
    Academic activities and community service

    Educational Background

    Doctor Degree,English Language and Literature,Fudan University

    Academic Background

    2012.08——2012.12,Visiting Scholar,MIT Sloan School of Management, USA

    2009.01——2009.03,Visiting Scholar,MIT Sloan School of Management, USA

    Awards on Teaching

    2011.10,Managerial Communication - Key Course Development Project, Shanghai Municipal Education Commission,Shanghai Education Commission2012.06,Managerial Communication - Model Course (Taught in English) Development Project, Shanghai Municipal Education Commission,Shanghai Education Commission


    Journal Papers


    1.Arne Carlsen, Jan Ketil Arnulf, and Weitao Zhao. 2017. Inviting wonder in organization: tiger, sandstone, horror, snowball. Management and Organization Review 13(3) 675-685.  



    2.Yuejun Tang, Weitao Zhao. 2008. Approach to Competition between Supply Chains. Industrial Economics Research vol.32 50-55. (in Chinese) 


    Translated Works

    Xiongwen Lu, Qingyun Jiang, Weitao Zhao, Qian Xu, and Mengran Xu, Marketing Management(16th Edition),Beijing,CITIC Press Group,2022.09 (in Chinese)

    Weitao Zhao, Management:A Focus on Leaders,Shanghai,Truth & Wisdom Press,2017.05 (in Chinese)

    Xiaoyan Xie, Weitao Zhao, Service Marketing (6th Edition),Beijing,China Renmin University Press,2010.06 (in Chinese)

    Weitao Zhao, One Report: Integrated Reporting for a Sustainable Strategy,Shanghai,Truth & Wisdom Press, Shanghai People's Publishing House,2010.06 (in Chinese)


    Academic Conferences

    2017.06, 11th Annual China Goes Global Conference, Kristiansand, Norway