Teacher information
Achievements in scientific research
Academic activities and community service
Case
房桢，张春依, AIGC时代，麦当劳的社交媒体营销, , 2024
房桢，卢向华，于畅，张洁友, 海纳AI：面试测评垂直服务平台, , 2024
Journal Papers
| 1. | Lei Liu, Yingfei Wang, Zhen Fang, and Shaohui Wu. 2025. The impact of verbal and visual content on consumer engagement in social media marketing. Production and Operations Management forthcoming 1-22.  |
| 2. | Zhen Fang, Ming Fan, and Apurva Jain. 2023. Content proliferation and narrowcasting in the age of streaming media. Production and Operations Management 32(10) 3295-3310. |
| 3. | Zhen Fang, Yi-Chun (Chad) Ho, Xue (Jane) Tan, and Yong Tan. 2021. Show me the money: the economic impact of membership-based free shipping programs on E-Tailers. Information Systems Research 32(4) 1115-1127. |
Research Projects
2025.01—2029.12, Member, Research on Innovation and Application of AI Marketing Technology: The Perspective of Creation Capability of AI, National Natural Science Foundation of China
2024.01—2026.12, Principal Investigator, Research On the Strategy and Impact of Educational Digital Platforms Under the Background of New Technologies, National Natural Science Foundation of China
Case
房桢，张春依, AIGC时代，麦当劳的社交媒体营销, , 2024
房桢，卢向华，于畅，张洁友, 海纳AI：面试测评垂直服务平台, , 2024
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