• Zhang Cheng

    Professor/Assistant Dean/Department Chair

    Information Management and Business Intelligence (IM&BI)

    Add: Guoshun Road Siyuan Building Room 718, Siyuan Building

    Tel: 25011227(TEL)

    E-mail: zhangche@fudan.edu.cn

    Research Field: IT Diffusion Electronic, Markets Information Sharing

    Website:

    Teacher information
    Achievements in scientific research
    Academic activities and community service

    Academic Posts

    2023.10—,Associate Editor,Information & Management

    2011.01—,Editorial Review Board Member,Journal of the Association for Information Systems

    2011.01—,Board of Permant Reviewers,IEEE Transactions on Professional Communication

    2008.12—,Editorial Review Board Member,Journal of Global Information Management

    Case

    Lihua Huang,Chenghong Zhang,Xianghua Lu,Youwei Wang,Yifan Dou,and Cheng Zhang, Releasing the value of data factor, driving enterprise digital transformation, , 2023


    Journal Papers


    1.Menghan Duan, Qi Zhang, Yueyue Zhang, and Cheng Zhang. 2025. When emotions don’t match: Effects of multimodal emotional misalignment in virtual streamers on viewer engagement. Information & Management 62(8) 1-19.  



    2.Haowen Deng, Yifan Dou, Zenan Wu, and Cheng Zhang. 2025. Player-vs.-Player game design and pricing: A tournament design perspective. Information Systems Research 36(3) 1461–1477.  



    3.Shuhui Guo, Huan Chen, Bitao Dai, Mengning Wang, Shuo Liu, Cheng Zhang, Shan Liu, and Xin Lu. 2025. Influential factors of streamer popularity in the live streaming platform. Journal of Retailing and Consumer Services 84 1-15.  



    4.Cheng Zhang, Lixian Qian, Wen Yu, Jian-Qiang Hu, and Xiongwen Lu. 2025. When Omicron knocks at door: An inverted U-shape relationship between virus proximity and prosocial behavior. Fundamental Research 5(3) 1233-1245.  



    5.Furong Wang, Yueyue Zhang, Yunjie (Calvin) Xu, and Cheng Zhang. 2025. Targeting couples: Are dyad exposures greater than one plus one? Shared information and couple interaction matter in household purchase decisions. Journal of Advertising Research 65(1) 126-142.  



    6.Haifeng Xu, Yi Ding, Yu Ding, Qi Zhang, and Cheng Zhang. 2025. Whispers in your mind: the role of voice features in customer acquisition and retention. Journal of Marketing forthcoming 1-52.  



    7.Jiaoyang Li, Xixi Li, and Cheng Zhang. 2025. Understanding physicians' noncompliance use of AI-aided diagnosis—A mixed-methods approach. Decision Support Systems 191 1-19.  



    8.Miaomiao Liu,Xiaohua Zeng,Cheng Zhang,and Yong Liu. 2025. What happens when platforms disclose the purchase history associated with product reviews?. Decision Support Systems 188(2025) 1-13.  



    9.Lixian Qian, Cheng Zhang, Yuxin Chen, and Zhiguo Xiao. 2024. Spatial cross-side network effect of charging stations on electric vehicle adoption. Transportation Research Part D: Transport and Environment 136 1-26.  



    10.Jiaoyang Li, Xixi Li, and Cheng Zhang. 2024. Understanding proactive knowledge sharing and knowledge withholding in physician-driven online health communities – a professional role identity perspective. Information Technology & People 37(5) 1983-2005.  



    11.Zhenzhen Jia, Jianqiang Hu, Teng Lian, Lixian Qian, Wen Yu, and Cheng Zhang. 2023. The impact of community nucleic acid testing on infection in residential compounds during a city-wide lockdown.. Scientific Reports 13 1-7.  



    12.Haifeng Xu, Yi Ding, Cheng Zhang, and Bernard C.Y. Tan. 2023. Too official to be effective: An empirical examination of unofficial information channel and continued use of retracted articles. Research Policy 52(7) 1-11.  



    13.Cheng Zhang, Peijian Song, and Kai Lim. 2023. Standardize or let a thousand flowers bloom? Interface design coordination between software platforms and hosted Apps. MIS Quarterly 47(3) 1333-1353.  



    14.Xinlei (Jack) Chen, Xiaohua Zeng, and Cheng Zhang. 2023. Does concealing gender identity help women win the competition? an empirical investigation into online video games. Marketing Science 42(3) 551-568.  



    15.Lixian Qian and Cheng Zhang. 2023. Complementary or congruent? the effect of hosting tesla charging stations on hotels’ revenue. Journal of Travel Research 62(3) 663–684.  



    16.Xia Zhao, Lu Huang, Lei Wang, Elham Yazdani, and Cheng Zhang. 2023. Understanding of the dynamics of mobile reading: An HMM model of user engagement and content consumption. Production and Operations Management forthcoming 1-20.  



    17.Jiaoyang Li, Lingxiao Zhou, Yi Zhan, Haifeng Xu, Cheng Zhang, Fei Shan, and Lei Liu. 2022. How does the artificial intelligence-based image-assisted technique help physicians in diagnosis of pulmonary adenocarcinoma? A randomized controlled experiment of multicenter physicians in China. Journal of the American Medical Informatics Association 29(12) 2041–2049.  



    18.Qi Zhang, Chee Wei Phang, and Cheng Zhang. 2022. Does the internet help governments contain the COVID-19 pandemic? Multi-country evidence from online human behaviour. Government Information Quarterly 39(4) 1-16.  



    19.Yueyue Zhang, Cheng Zhang, and Miaomiao Liu. 2022. Effects of top-down, bottom-up, and horizontal communication on organizational commitment: evidence from Chinese internet firms. IEEE Transactions on Professional Communication 65(3) 411-426.  



    20.Fangzhou Yu, Peixia Wu, Haowen Deng, Jingfang Wu, Shan Sun, Huiqian Yu, Jianming Yang, Xianyang Luo, Jing He, Xiulan Ma, Junxiong Wen, Danhong Qiu, Guohui Nie, Rizhao Liu, Guohua Hu, Tao Chen, Cheng Zhang, and Huawei Li. 2022. A questionnaire-based ensemble learning model to predict the diagnosis of vertigo: model development and validation study. Jounal of Medical Internet Research 24(8) 1-15.  



    21.Xi Chen, Yan Liu, and Cheng Zhang. 2022. Distinguishing homophily from peer influence through network representation learning. INFORMS Journal on Computing forthcoming 1958-1969.  



    22.Qi Zhang, Chee Wei Phang, and Cheng Zhang. 2022. From the side of both relationship initiator and responder: the importance of look and geographical distance in online dating. Information & Management 59(2) 1-14.  



    23.Haowen Deng, Youyou Zhou, Lin Wang, and Cheng Zhang. 2021. Ensemble learning for the early prediction of neonatal jaundice with genetic features. BMC Medical Informatics and Decision Making 21 1-16.  



    24.Yueyue Zhang, Cheng Zhang, and Yunjie Xu. 2021. Effect of data privacy and security investment on the value of big data firms. Decision Support Systems 146 1-12.  



    25.Cheng Zhang, Lixian Qian, and Jianqiang Hu. 2021. COVID-19 pandemic with human mobility across countries. Journal of the Operations Research Society of China 9 229–244.  



    26.Chenhui Guo, Xi Chen, Paulo Goes, and Cheng Zhang. 2021. Multiplex social influence in a freemium context: Evidence from online social games. Decision Support Systems 155 1-11.  



    27.Xueming Luo, Siliang Tong, Zhijie Lin, and Cheng Zhang. 2021. The impact of platform protection insurance on buyers and sellers in the sharing economy: a natural experiment. Journal of Marketing 85(2) 50-69.  



    28.Cheng Zhang, Peijian Song, Zhe Qu, Ling Xue, and Jiaoyang Li. 2020. Firm actions, user engagement, and firm performance: A mediated model with evidences from internet service firms. Information and Management 57(7) 1-14.  



    29.Ling Xue, Peijian Song, Arun Rai, Cheng Zhang, and Xia Zhao. 2019. Implications of application programming interfaces for third-party new App development and copycatting. Production and Operations Management 28(8) 1887–1902.  



    30.Peijian Song, Ling Xue, Arun Rai, and Cheng Zhang. 2018. The ecosystem of software platform: a study of asymmetric cross-side network effects and platform governance. MIS Quarterly 42(1) 121-142.  



    31.Cheng Zhang, Chee Wei Phang, Qingsheng Wu, and Xueming Luo. 2017. Nonlinear effects of social connections and interactions on individual goal attainment and spending: Evidences from online gaming markets. Journal of Marketing 81(6) 132-155.  



    32.Chenxi Li, Xueming Luo, Cheng Zhang, and Xiaoyi Wang. 2017. Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness. Marketing Science 36(5) 762-779.  



    33.Jianqiang Hu, Cheng Zhang, and Chenbo Zhu. 2016. (s, S) Inventory systems with correlated demands. INFORMS Journal on Computing  28(4) 603-611.  



    34.Cheng Zhang, Ling Xue, and Jasbir Dhaliwal. 2016. Alignments between the depth and breadth of inter-organizational systems deployment and their impact on firm performance. Information & Management 53(1) 79-90.  



    35.Ling Xue, Cheng Zhang, Hong Ling, and Xia Zhao. 2013. Risk mitigation in supply chain digitization: System modularity and information technology governance. Journal of Management Information Systems 30(1) 325-352.  



    36.Zhang, Cheng, Peijian Song, and Zhe Qu. 2011. Competitive action in the diffusion of internet technology products in emerging markets: Implications for global marketing managers. Journal of International Marketing 19(4) 40-60.  



    37.Zhang, Cheng, Xu Liu, Yunjie (Calvin) Xu, and Youwei Wang. 2011. Quality-structure index: A new metric to measure scientific journal influence. Journal of the American Society for Information Science and Technology 62(4) 643-653.  



    38.Cheng Zhang,Jasbir Dhaliwal. 2009. An Investigation of Resource-based and Institutional Theoretic Factors in Technology Adoption for Operations and Supply Chain Management. International Journal of Production Economics 120(1) 252-269.  



    39.Zhang, Cheng and Chenghong Zhang. 2007. Design and simulation of demand information sharing in a supply chain. Simulation Modelling Practice and Theory 15(1) 32-46.  



    40.Cheng Zhang, Tan Gek-Woo, Robb, David J., ZHENG Xin. 2006. Sharing Shipment Quantity Information in the Supply Chain. Omega 34(5) 427-438.  



    41.Cheng Zhang, Furong Wang, Peiwen Yu, and Haowen Deng. 2023. Personalized dynamic promotion based on deep reinforcement learning. Journal of Management World 2023(5) 160-172. (in Chinese) 



    42.Qi Zhang, Yue-yue Zhang, Menghan Duan, and Cheng Zhang. 2023. Government data and firms’ technological innovation ;An empirical study based on government procurement contracts. Frontiers of Science and Technology of Engineering Management 42(2) 43-50. (in Chinese) 



    43.Yongmin Zhu and Cheng Zhang. 2023. Data-based product development and circulation. Big Data Research 9(2) 46-55. (in Chinese) 



    44.Cheng Zhang, Yueyue Zhang, and Liqun Zhang. 2023. The effect of undergraduate research training program on academic career development:A retrospective cohort study. Fudan Education Forum 21(1) 54-62. (in Chinese) 



    45.Cheng Zhang, Qi Zhang, Furong Wang, Yuxin Chen, and Xiongwen Lu. 2020. Spatial diffusion of service: An empirical study on Shanghai Disneyland. Journal of Management Sciences in China 23(2) 3-16. (in Chinese) 


    Conference Proceedings


    1.Zixi Lei, Wen Wen, Cheng Zhang, and Andrew B. Whinston. 2024. Is knowing more better? Examining the influence of it-enabled customer knowledge transfer on service outcomes. ICIS 2024 Proceedings Bangkok, Thailand 1-18.  



    2.Yue Li, Haowen Deng, and Cheng Zhang. 2024. Alice in land of games: Investigating the carryover effect of users’ engagement and social connections across games. PACIS 2024 Proceedings Ho Chi Minh City 1-17.  



    3.Menghan Duan, Yueyue Zhang, Qi Zhang, and Cheng Zhang. 2023. Emotional synchrony and viewers' consumption: Evidence from live streaming of virtual idols. ICIS 2023 Proceedings Hyderabad, India 1-10.  



    4.Camen Teh, Chee Wei Phang, Cheng Zhang, and Alain Yee Loong Chong. 2022. (AR)e these products making sense? resolving product schema-incongruity with augmented reality. HCII 2022: Design, Operation and Evaluation of Mobile Communications 13337 472-490.  



    5.Yueyue Zhang, Xia Zhao, Ling Xue, and Cheng Zhang. 2021. Exploitation & exploration in product innovation of it firms: a unified framework of decision making. Academy of Management Proceedings 2021(1) 1-6.  



    6.Xiaolun Wang, Cheng Zhang, and Ling Xue. 2019. Investigating WOMs behind crisis: contingent spillover effect in supply chain partnership. 40th International Conference on Information Systems, ICIS 2019 Proceedings. Munich, Germany 1-11.  



    7.Xinlin Yao, Xixi Li, and Cheng Zhang. 2019. An experiment of the impacts of workplace configuration on virtual team creativity. 21st International Conference on Human-Computer Interaction Orlando, FL, United states 153–160.  


    Papers in Books

    Lili Cui, Cheng Zhang.Exploring Government Role in Promoting IT Advancement in China: An Empirical Study on Shanghai Firms' IT Usage.In .Technological Advancement in Developed and Developing Countries: Discoveries in Global Information Management.Hershey, New York,2010. 

    Chapters in Books

    Cheng Zhang, Furong Wang, Peiwen Yu, and Haowen Deng. 2024. Personalized Dynamic Promotion based on Deep Reinforcement Learning. In Guoqing Chen, Yijun Li, Dajun Zeng, and Qiang Wei, etc. (Eds.), Big Data-Driven Managerial Decision-Making, China Science Publishing & Media, Ltd., pp. 460-491

    Teaching Materials, etc.

    Cheng Zhang and Qi Zhang. 2019. Data Science for Business: Data Analysitcs and Machine Learning. China Machine Press, Beijing. (in Chinese)

    Research Projects

    2025.05—2026.05, Principal Investigator, Optimization and Demand Forecasting for Shipping Networks of SOC Containers & SOC ISO Tanks, Shanghai Yiyun International Freight Forwarding Co., Ltd.

    2023.01—2026.12, Principal Investigator, Information System Value Creation with Human-Machine Collaboration, National Natural Science Foundation of China

    2022.07—2023.12, Principal Investigator, Implementation Methods and Influencing Factors of Enterprise Data Capitalization, Shanghai Data Exchange Inc.

    2021.09—2022.08, Principal Investigator, The Role of Yiwu Free Trade Zone in One Belt, One Road Initiative, Yiwu Research Institute at Fudan University

    2019.10—2021.10, Principal Investigator, Virtual Simulation Experiment of Flight Emergency Recovery, Shanghai Teaching Program of Virtual Simulation Experiment

    2019.06—2019.12, Principal Investigator, Visualization and Simulation in Data Science for Business, Fudan University

    2019.03—2021.03, Principal Investigator, Algorithm Logic and Business Logid in Machine Learning, Undergraduate Course Development Project, Fudan University

    2019.01—2022.12, Principal Investigator, Core Information Asset and Digital Platform Innovation, National Natural Science Foundation of China

    2019.01—2022.12, Principal Investigator of Sub-, Study on the Panoramic Health Medical Management and Service Mode Driven by Real World Big Data, National Natural Science Foundation of China

    2018.07—2021.06, Principal Investigator, Career Development of Top-notch Students: 20-Year Empirical Evidence, Key Project of Top-Notch Program by Ministry Of Education

    2014.01—2017.12, Principal Investigator, Competitive Diffusion of Online Information Products: From Dynamic Competition and Customer Engagement Perspective, National Natural Science Foundation of China

    2013.01—2017.12, , Research on Theories and Models of Service Value Co-creation from Customer Participation Perspective, Major Project of National Natural Science Foundation of China

    2009.06—2011.05, Principal Investigator, IOS Diffusion in Supply Chains and Its Comparative Study in China and Korea, National Natural Science Foundation of China and Korea Science and Engineering Foundation (KOSEF) Joint Research Project

    2009.01—2011.12, Principal Investigator, Enactment of IOS Diffusion and Its Empirical Evidence, Youth Science Fundation Program, National Natural Science Foundation of China


    Academic Posts

    2023.10—,Associate Editor,Information & Management

    2011.01—,Editorial Review Board Member,Journal of the Association for Information Systems

    2011.01—,Board of Permant Reviewers,IEEE Transactions on Professional Communication

    2008.12—,Editorial Review Board Member,Journal of Global Information Management

    Case

    Lihua Huang,Chenghong Zhang,Xianghua Lu,Youwei Wang,Yifan Dou,and Cheng Zhang, Releasing the value of data factor, driving enterprise digital transformation, , 2023