Qu Zhe
Associate Professor
Information Management and Business Intelligence (IM&BI)
Journal Papers
| 1. | Fue Zeng, Ruijuan Wang, Stella Yiyan Li, and Zhe Qu. 2022. Social media advertising through private messages and public feeds: a congruency effect between communication channels and advertising appeals. Information & Management 59(4) 1-16. |
| 2. | Xueming Luo, Marco Shaojun Qin, Zheng Fang, and Zhe Qu. 2021. Artificial intelligence coaches for sales agents: caveats and solutions. Journal of Marketing 85(2) 14-32.  |
| 3. | Cheng Zhang, Peijian Song, Zhe Qu, Ling Xue, and Jiaoyang Li. 2020. Firm actions, user engagement, and firm performance: A mediated model with evidences from internet service firms. Information and Management 57(7) 1-14. |
| 4. | Xueming Luo, Yuchi Zhang, Fue Zeng, and Zhe Qu. 2020. Complementarity and cannibalization of offline-to-online targeting: a field experiment on omnichannel commerce. MIS Quarterly 44(2) 957-982. |
| 5. | Xinlin Yao, Cheng Zhang, Zhe Qu, and Bernard C.Y. Tan. 2020. Global village or virtual balkans? Evolution and performance of scientific collaboration in the information age. Journal of the Association for Information Science and Technology 71(4) 395-408. |
| 6. | Xueming Luo, Siliang Tong, Zheng Fang, and Zhe Qu. 2019. Frontiers: machines vs. humans: the impact of artificial intelligence chatbot disclosure on customer purchases. Marketing Science 38(6) 937-947. |
| 7. | Pei Sun, Zhe Qu, and Zhixiang Liao. 2018. How and when do subnational institutions matter for R&D investment? Evidence from the Chinese pharmaceutical sector. IEEE Transactions on Engineering Management 65(3) 379-391. |
| 8. | Youwei Wang, Zhe Qu, and Bernard Tan. 2018. How do assurance mechanisms interact in online marketplaces? A signaling perspective. IEEE Transactions on Engineering Management 65(2) 239-251. |
| 9. | Jun Sun and Zhe Qu. 2015. Understanding health information technology adoption:A synthesis of literature from an activity perspective. Information Systems Frontiers 17(5) 1177–1190. |
| 10. | Zhe Qu, Youwei Wang, Shan Wang, and Yanhui Zhang. 2013. Implications of online social activities for e-tailers’ business performance. European Journal of Marketing 47(8) 1190-1212. |
| 11. | Zhe Qu, Can Huang, Mingqian Zhang and Yanyun Zhao. 2013. R&D offshoring, technology learning and R&D efforts of host country firms in emerging economies. Research Policy 42(2) 502-516. |
| 12. | Qu, Zhe and Jun Sun. 2012. Adaptive mobile web interface: User readiness in context. International Journal of Mobile Communications 10(2) 132-149. |
| 13. | Zhang, Cheng, Peijian Song, and Zhe Qu. 2011. Competitive action in the diffusion of internet technology products in emerging markets: Implications for global marketing managers. Journal of International Marketing 19(4) 40-60. |
| 14. | Qu, Zhe, Han Zhang and Haizheng Li. 2008. Determinants of online merchant rating: Content analysis of consumer comments about Yahoo merchants. Decision Support Systems 46(1) 440-449. |
Conference Proceedings
| 1. | Zerong Wang, Xueqi Wei, and Zhe Qu. 2025. Magnetic strategy of proprietary software vendors: Leveraging service market to compete with open-source software in the AI-driven software arena. Proceedings of the 58th Hawaii International Conference on System Sciences Hawaii, USA 4159-4168.  |
| 2. | Wei, Xueqi, Zhe Qu, Zhaoran Xu, and Lihua Huang. 2011. Differentiation with shared features and cannibalization of information goods. 15th Pacific Asia Conference on Information Systems Brisbane, Australia 1-11. |
| 3. | Song, Peijian, Cheng Zhang, and Zhe Qu. 2011. Competitive action in diffusing of internet technology: Implications for local vendors defending their turf against multinational incursion. Seoul, Korea 1-10. |
| 4. | Zhe Qu and Jun Sun. 2010. Understanding health information technology adoption from a socio-technical perspective. 21 Academy of Management Annual Meeting Canada 1-27. |
Research Projects
2026.01—2029.12, Principal Investigator, A Study on Relationship Reconstruction and Dynamic Collaboration Mechanisms of Generative AI-driven Agents in Cross -domain Innovation Teams, National Natural Science Foundation of china
2026.01—2030.12, Member, Research on Service Innovation and Service Quality Evaluation Driven by Artificial Intelligence Technologies for Smart, Connected Products, National Natural Science Foundation of China
2017.09—2020.09, Principal Investigator, Value Co-Creation Through Social Media, Shanghai Philosophy and Social Science Planning Office
2013.01—2013.12, Principal Investigator, Patent Premium in Weak Protection Countries, Fudan Young Scholar Research Enhancement Program
2011.01—2013.12, Principal Investigator, Foreign R&D and Technological Innovation of Host Country Firms - Evidence from the ICT Industry, Youth Science Foundation Program, National Natural Science Foundation of China
Journal Papers
| 1. | Fue Zeng, Ruijuan Wang, Stella Yiyan Li, and Zhe Qu. 2022. Social media advertising through private messages and public feeds: a congruency effect between communication channels and advertising appeals. Information & Management 59(4) 1-16. |
| 2. | Xueming Luo, Marco Shaojun Qin, Zheng Fang, and Zhe Qu. 2021. Artificial intelligence coaches for sales agents: caveats and solutions. Journal of Marketing 85(2) 14-32. |
| 3. | Cheng Zhang, Peijian Song, Zhe Qu, Ling Xue, and Jiaoyang Li. 2020. Firm actions, user engagement, and firm performance: A mediated model with evidences from internet service firms. Information and Management 57(7) 1-14. |
| 4. | Xueming Luo, Yuchi Zhang, Fue Zeng, and Zhe Qu. 2020. Complementarity and cannibalization of offline-to-online targeting: a field experiment on omnichannel commerce. MIS Quarterly 44(2) 957-982. |
| 5. | Xinlin Yao, Cheng Zhang, Zhe Qu, and Bernard C.Y. Tan. 2020. Global village or virtual balkans? Evolution and performance of scientific collaboration in the information age. Journal of the Association for Information Science and Technology 71(4) 395-408. |
| 6. | Xueming Luo, Siliang Tong, Zheng Fang, and Zhe Qu. 2019. Frontiers: machines vs. humans: the impact of artificial intelligence chatbot disclosure on customer purchases. Marketing Science 38(6) 937-947. |
| 7. | Pei Sun, Zhe Qu, and Zhixiang Liao. 2018. How and when do subnational institutions matter for R&D investment? Evidence from the Chinese pharmaceutical sector. IEEE Transactions on Engineering Management 65(3) 379-391. |
| 8. | Youwei Wang, Zhe Qu, and Bernard Tan. 2018. How do assurance mechanisms interact in online marketplaces? A signaling perspective. IEEE Transactions on Engineering Management 65(2) 239-251. |
| 9. | Jun Sun and Zhe Qu. 2015. Understanding health information technology adoption:A synthesis of literature from an activity perspective. Information Systems Frontiers 17(5) 1177–1190. |
| 10. | Zhe Qu, Youwei Wang, Shan Wang, and Yanhui Zhang. 2013. Implications of online social activities for e-tailers’ business performance. European Journal of Marketing 47(8) 1190-1212. |
| 11. | Zhe Qu, Can Huang, Mingqian Zhang and Yanyun Zhao. 2013. R&D offshoring, technology learning and R&D efforts of host country firms in emerging economies. Research Policy 42(2) 502-516. |
| 12. | Qu, Zhe and Jun Sun. 2012. Adaptive mobile web interface: User readiness in context. International Journal of Mobile Communications 10(2) 132-149. |
| 13. | Zhang, Cheng, Peijian Song, and Zhe Qu. 2011. Competitive action in the diffusion of internet technology products in emerging markets: Implications for global marketing managers. Journal of International Marketing 19(4) 40-60. |
| 14. | Qu, Zhe, Han Zhang and Haizheng Li. 2008. Determinants of online merchant rating: Content analysis of consumer comments about Yahoo merchants. Decision Support Systems 46(1) 440-449. |
Conference Proceedings
| 1. | Zerong Wang, Xueqi Wei, and Zhe Qu. 2025. Magnetic strategy of proprietary software vendors: Leveraging service market to compete with open-source software in the AI-driven software arena. Proceedings of the 58th Hawaii International Conference on System Sciences Hawaii, USA 4159-4168. |
| 2. | Wei, Xueqi, Zhe Qu, Zhaoran Xu, and Lihua Huang. 2011. Differentiation with shared features and cannibalization of information goods. 15th Pacific Asia Conference on Information Systems Brisbane, Australia 1-11. |
| 3. | Song, Peijian, Cheng Zhang, and Zhe Qu. 2011. Competitive action in diffusing of internet technology: Implications for local vendors defending their turf against multinational incursion. Seoul, Korea 1-10. |
| 4. | Zhe Qu and Jun Sun. 2010. Understanding health information technology adoption from a socio-technical perspective. 21 Academy of Management Annual Meeting Canada 1-27. |
Research Projects
2026.01—2029.12, Principal Investigator, A Study on Relationship Reconstruction and Dynamic Collaboration Mechanisms of Generative AI-driven Agents in Cross -domain Innovation Teams, National Natural Science Foundation of china
2026.01—2030.12, Member, Research on Service Innovation and Service Quality Evaluation Driven by Artificial Intelligence Technologies for Smart, Connected Products, National Natural Science Foundation of China
2017.09—2020.09, Principal Investigator, Value Co-Creation Through Social Media, Shanghai Philosophy and Social Science Planning Office
2013.01—2013.12, Principal Investigator, Patent Premium in Weak Protection Countries, Fudan Young Scholar Research Enhancement Program
2011.01—2013.12, Principal Investigator, Foreign R&D and Technological Innovation of Host Country Firms - Evidence from the ICT Industry, Youth Science Foundation Program, National Natural Science Foundation of China
Academic Conferences
2011.11, 2011 International Workshop of Management Theory and Practice, School of Management, Fudan University, Shanghai, China
2011.10, Academic and Business Research Institute International Conference, Las Vegas, United States
2010.07, The Third Conference of the Overseas Chinese Scholars Association in Management Science and Engineering, Beijing
2010.06, CSWIM 2010 The Fourth China Summer Workshop on Information Management, Wuhan
Case
屈锗、王啸林、于佳良, 小冰公司：专注情感计算的人工智能, , 2024
Zhe Qu, IT enabled smart operation in research laboratories, , 2021
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