"Service Branding Excellence" forum
Time: 9:00 – 16:30, December 13.
Venue: Crowne Plaza Fudan Shanghai (at Handan Road by Guoquan Road).
Sponsored by: School of Management at Fudan University, and Heidrick & Struggles International, Inc.
Schedule:
Host: Professor XU Yifan, chair of Department of Management Science at School of Management, and associate
director of Center for Service Marketing & Management at Fudan University.
9:00 – 9:15, speech by Professor LU Xiongwen, dean of School of Management at Fudan University.
9:15 – 9:25, speech by Anna Yong, Asia-Pacific Region marketing director, Heidrick & Struggles International.
9:20 – 10:20, 1st part of special report of Seeking Chinese service branding excellence, by Professor FAN Xiucheng,
director of Center for Service Marketing & Management at Fudan University.
10:20 – 10.40, tea break.
10:40 – 11:10, VIP speech by Mr. ZHAO Hanzhong, standing vice president of Golden Group.
11:10 – 11:20, Q & A.
11:20 – 11:40, VIP speech by Mr. SHENG Ruisheng, general manager of department of brand publicity at Ping An
Insurance (Group) Company Of China, Ltd.
And Mr. YUAN Xiaomao, brand director at China Merchants Bank.
And Mr. SHAN Junbao, executive general manager at China International Capital Corporation Limited.
11:40 – 12:10, panel discussions.
Host: Professor SUN Yimin, associate dean of School of Management at Fudan University.
12:10 – 13:30, lunch time.
13:30 – 14:00, VIP speech by Mr. SUN Xiaodong, vice general manager at Shanghai General Motors.
14:00 – 14:10, Q & A.
14:10 – 14:40, VIP speech by Mr. Xu Lei, director of department of external affairs at McKinsey Greater China.
And Mrs. HUANG Ruoping, supervisor of department of client services management at ABN Amro.
And guests from CBN.
14:40 – 15:10, panel discussions.
Host: Professor FAN Xiucheng, director of Center for Service Marketing & Management at Fudan University.
15:10 – 15:30, tea break.
15:30 – 16:30, 2nd part of special report of Seeking Chinese service branding excellence, by Professor JIN Liyin,
Department of Marketing in School of Management at Fudan University.
16:30, end of forum.
Venue: Crowne Plaza Fudan Shanghai (at Handan Road by Guoquan Road).
Sponsored by: School of Management at Fudan University, and Heidrick & Struggles International, Inc.
Schedule:
Host: Professor XU Yifan, chair of Department of Management Science at School of Management, and associate
director of Center for Service Marketing & Management at Fudan University.
9:00 – 9:15, speech by Professor LU Xiongwen, dean of School of Management at Fudan University.
9:15 – 9:25, speech by Anna Yong, Asia-Pacific Region marketing director, Heidrick & Struggles International.
9:20 – 10:20, 1st part of special report of Seeking Chinese service branding excellence, by Professor FAN Xiucheng,
director of Center for Service Marketing & Management at Fudan University.
10:20 – 10.40, tea break.
10:40 – 11:10, VIP speech by Mr. ZHAO Hanzhong, standing vice president of Golden Group.
11:10 – 11:20, Q & A.
11:20 – 11:40, VIP speech by Mr. SHENG Ruisheng, general manager of department of brand publicity at Ping An
Insurance (Group) Company Of China, Ltd.
And Mr. YUAN Xiaomao, brand director at China Merchants Bank.
And Mr. SHAN Junbao, executive general manager at China International Capital Corporation Limited.
11:40 – 12:10, panel discussions.
Host: Professor SUN Yimin, associate dean of School of Management at Fudan University.
12:10 – 13:30, lunch time.
13:30 – 14:00, VIP speech by Mr. SUN Xiaodong, vice general manager at Shanghai General Motors.
14:00 – 14:10, Q & A.
14:10 – 14:40, VIP speech by Mr. Xu Lei, director of department of external affairs at McKinsey Greater China.
And Mrs. HUANG Ruoping, supervisor of department of client services management at ABN Amro.
And guests from CBN.
14:40 – 15:10, panel discussions.
Host: Professor FAN Xiucheng, director of Center for Service Marketing & Management at Fudan University.
15:10 – 15:30, tea break.
15:30 – 16:30, 2nd part of special report of Seeking Chinese service branding excellence, by Professor JIN Liyin,
Department of Marketing in School of Management at Fudan University.
16:30, end of forum.
