On November 24, as the guest speaker, President of LVMH’s Greater China operations and Christian Dior’s China President Yue WU talked about the developing process of Chinese fashion and the career opportunities in luxury industry, on the subject of "the great changes of Chinese fashion".

Mr. Wu is giving a speech

Centering on the theme of changes, Mr. Wu analyzed China’s great transformation in economic, cultural, social, and other aspects for decades with rich cases. On this basis, he pointed out that along with the changes from the past planned economy to the free development, Chinese people had increased demand in fashion in the past ten years and have become the biggest group of consumers of luxury goods. At the same time, the entering of international high-end luxury brand also brings opportunities for the Chinese brand to learn and grow. Mr. Wu said China can perfectly combine modern style with fashion along with the return to national self-confidence, which is accordance with international standard.

Mr. Wu expounded the key factors of successful luxury brands with a lot of vivid examples. He said today, Chinese consumers are more likely to spend on "feeling" and "experiences". Therefore, a successful luxury brand should　not only provide quality products but also present good feeling and experience in consumption process. What’s more, a complete industry chain is needed, through which a high-quality commercial model can show "B2C" features and lay a solid foundation for enterprises’ successful positioning.　

Luxury industry is now facing unprecedented huge challenges because of the increasingly diversified demand of consumers. Mr. Wu said, in order to better promote an enterprise’s brand image, luxury brand should adhere to the principles of people-oriented and two-way communication with consumers, and keep the fashionable vitality. And to satisfy the Chinese consumers who change from chasing fashion, participating in fashion to leading in fashion, enterprises should provide personalized products and services rather than the traditional unitary production and wholesale, and increase the customers’ sense of participation in order to enhance the customers’ approval and loyalty to the brand.　

After the wonderful presentation, Mr. WU exchanges views on “Chinese luxury future” and “career development opportunity in luxury industry" with the participants. The event came to an end in warm applauses.

December 2, 2011