The Most Valuable Chinese Brands—the Bund Ranking is released on Chinese Brands Day
May 13, 2019
On May 10th, 2019, jointly organized by Shanghai Municipal Commission of Economy & Informatization and Shanghai Municipal Administration for Market Regulation, the 5th China Brand Economy (Shanghai) Forum was held under the guidance of the Ministry of Industry & Information Technology and Shanghai Municipal People’s Government. The forum released “The Most Valuable Chinese Brands—the Bund Ranking”, which is jointly established by School of Management at Fudan University and Shanghai Institute of Corporate Culture & Brand.
The ranking is released every May 10th on Chinese Brands Day, and this is the third time announcing the ranking list since 2017. Apart from the “Most Valuable Chinese Brands—the Bund Ranking”, two new ranking lists were added this year—“The Most Valuable Chinese Manufacturing Brands (Top 100)” and “The Most Valuable Shanghai Corporate Brands (Top 50)”.
In his opening speech, Vice President of Fudan University Zhimin CHEN highly appreciated the impact and credibility of the Ranking, and expected School of Management to play a stronger role in promoting the development of Chinese brand economy.
Yuanzhu ZHOU, Director of Shanghai Institute of Corporate Culture & Brand, then announced the release of the Ranking.
The enterprise database used by the Ranking contains more than 15,110 companies in 2019, including 3609 listed companies of Shanghai and Shenzhen Stock Market, 1140 listed companies of Hong Kong Stocks, 211 listed companies of American Stock Market and 10,150 listed companies of New OTC Market.
Mr. Ping LIAN, Chief Economist at Bank of Communications and Mr. Jay Milliken, Asian Regional Lead in Prophet, delivered keynote speeches, giving an outlook for the macroeconomic and financial situation in 2019 and discussing how can Chinese brands stand out and go global in today’s business environment. Associate Dean Changjiang LV, from an accounting perspective, shared his views on how to build brand equity for Chinese corporates. He believes that brand is an important asset of enterprises. “We should focus on the perspective, patentability and sustainability of the products or services while evaluating brand equity, and create a unique brand strategic model”, said LV.
Jointly developed by School of Management at Fudan University and Shanghai Institute of Corporate Culture & Brand，"The Bund Ranking" is the first official valuable brands list released in Shanghai. It will add different subjects in the future and gradually form a “1+X” valuable brands list with global influence. The ranking will also help fuel brand economy and further build Shanghai into a science and technology innovation center.
