Educational Background
Doctor Degree, Economics, University of California, Irvine, USA
Bachelor Degree, Business Administration, Zhongnan University of Economics and Law
Awards on Research
2023.12, CTTI 2023 Thinktank Research Excellent Output, First Prize, Center for China Think Tank Research and Evaluation, Nanjing University
2023.11, The 16th Shanghai Philosophy and Social Science Excellent Achievement Award, Second Prize, CPC Shanghai Municipal Committee
2022.02, 2022
2018.09, Excellent Paper Award, 2018 Academic Annual Meeting of China Association of Game Theory and Experimental Economics, Committee of China Association of Game Theory and Experimental Economics
2018.04, Research Award of China's digital trade, China's cross-border e-commerce research institute of Zhejiang University
2014.10, The 12th Shanghai Award for Outstanding Achievements in Philosophy and Social Science, Second Prize, The Committee of Shanghai Award for Outstanding Achievements in Philosophy and Social Science
2007.04, Sanli Pastore & Hill Excellence in Economics Writing Award, The Institute for Mathematical Behavioral Sciences University of California, Irvine
Journal Papers
| 1. | Yuchen Luo, Lingfang (Ivy) Li, and Xiao Fu. 2025. Within-firm and cross-firm interconnection strategies in asymmetric networks. Managerial and Decision Economics 46(4) 2269-2288.  |
| 2. | Lingfang Li (Ivy), Jiehong Qiu, and Gang Fang. 2025. The effect of electricity time-of-use plans: Evidence from the industrial sector in China. China Economic Review 91 1-15. |
| 3. | Yifang Zhou, Yi Zhou, Lingfang Ivy Li, and Liyin Jin. 2024. How to encourage consumers' ongoing participation in physical exercise via feedback: Evidence from a longitudinal field experiment. China Economic Review 88 1-31. |
| 4. | Lingfang(Ivy) Li, Yuting Wu, Xun Zhu, Rongwei Chu, and Iris W. Hung. 2024. Job changing frequency and experimental decisions: A field study of migrant workers in the manufacturing industry. China Economic Review 85 1-21. |
| 5. | Ming Zhang, Yu Zhou, Lingfang Li, and Binglin Gong. 2023. Manufacturing firms’ E-commerce adoption and performance: evidence from a large survey in Jiaxing, China. Information Technology and Management 24(4) 313-335. |
| 6. | Lingfang Li, Steven Tadelis, and Xiaolan Zhou. 2020. Buying reputation as a signal of quality: Evidence from an online marketplace. RAND Journal of Economics 51(4) 965-988. |
| 7. | Ninghua Du, Lingfang Li, Tian Lu, and Xianghua Lu. 2020. Prosocial compliance in P2P lending: a natural field experiment. Management Science 66(1) 315-333. |
| 8. | Luis Cabral and Lingfang (Ivy) Li. 2015. A dollar for your thoughts: Feedback-conditional rebates on eBay. Management Science 61(9) 2052-2063. |
| 9. | Lingfang Li and Erte Xiao. 2014. Money talks: Rebate mechanisms in reputation system design. Management Science 60(8) 2054-2072. |
| 10. | Anna E. Bargagliotti and Lingfang Li. 2013. Decision making using rating systems: When scale meets binary. Decision Sciences 44(6) 1211-1137. |
| 11. | Ninghua Du, Hailiang Huang, and Lingfang Li. 2013. Can online trading survive bad-mouthing? An experimental investigation. Decision Support Systems 56 419-426. |
| 12. | Lingfang Li. 2010. What is the cost of venting? Evidence from eBay. Economics Letters 108(2) 215-218. |
| 13. | Lingfang Li. 2010. Reputation, trust, and rebates: How online auction markets can improve their feedback mechanisms. Journal of Economics & Management Strategy 19(2) 303-331. |
| 14. | Lingfang Li and Donald G. Saari. 2008. Sen‘s theorem: Geometric proof, new interpretations. Social Choice and Welfare 31(3) 393-413. |
| 15. | Yongmin Zhu, Zhe Zhang, Lingfang Li, and Yuxin Chen. 2023. Beyond information: The display effect of price history. Quarterly Journal of Economics and Management 2(1) 87-108. (in Chinese) |
| 16. | Xiao Fu, Lingfang Li, and Heng Ju. 2022. Competition issues in digital platforms and prospects for future research. R&D Management 34(6) 1-13. (in Chinese) |
| 17. | Lingfang Li, Xianghua Lu, Lin Fu, and Shaoqing Huang. 2022. Information mechanism design in online car hailing platform and driver’s working strategies. Review of Industrial Economics 3 175-187. (in Chinese) |
| 18. | Xiaoying Li and Lingfang Li. 2018. A study on mechanism design for reducing risk in “the belt and road” International trades under internet circumstances. China Industrial Economics (12) 97-113. (in Chinese) |
| 19. | Lingfang Li and Zhangqing Hong. 2015. Efficiency of bilateral online reputation system. Journal of Management Sciences in China 18(2) 1-12. (in Chinese) |
| 20. | Lingfang Li and Siyuan Xu. 2014. Can consumer protection plans really protect consumers? A game theoretical analysis. Journal of Industrial Engineering and Engineering Management (1) 2-17. (in Chinese) |
| 21. | Lingfang Li, Siyuan Xu, and Zhanqing Hong. 2013. E-commerce in rural China: Issues and solutions. Journal of Fujian Provincial Committee Party School of CPC (5) 70-74. (in Chinese) |
Chapters in Books
Lingfang Li, 2022. Integration of Yangtze River Delta Region: Industrial Development and Innovation Evaluation. In Xizhe Peng，Yanren Zhang, Evaluation on the Integration and Development of Yangtze River Delta Region (2021). China Social Science Press, pp. 1-40
Translated Works
Lingfang Li and Shi Chen, Mathematics of Finance: An Intuitive Introduction,Beijing,China Machine Press,2021.12 (in Chinese)
Shi Chen and Lingfang Li, Return of the Active Manager: How to Apply Behavioral Finance to Renew and Improve Investment Management,Guangzhou,Guangdong Economy Publishing House,2021.11 (in Chinese)
Research Projects
2022.01—2026.12, , Research on Scientific Antitrust Regulation in the Digital Economy, The Key Project of National Natural Science Foundation of China
2022.01—2026.12, Member, Digital Platform Model and Mechanism Design, National Natural Science Foundation of China
2017.08—2020.08, Principal Investigator, Application of Mechanism Design in Online Platforms, Shanghai Shuguang Project
2015.01—2017.12, Principal Investigator, How Incentive Mechanisms Affect Consumer Behavior and Market Efficiency in Online Market, National Natural Science Foundation of China
2015.01—2019.12, Member, Research on Business Behaviors and Patterns in the Context of Big Data, The Key Project of National Natural Science Foundation of China
2014.08—2016.08, Principal Investigator, Pricing Strategy, Reputation, and Firm Dynamics - Empirical Investigation of Taobao.com, The University of Hong Kong- Fudan University IMBA Joint Research Fund
2013.01—2015.12, Principal Investigator, A Study on Building a Trustworthy Online Market, Innovation Program of Shanghai Municipal Education Commission
2010.05—2011.04, Member, Communication Value of Monetary Incentives in Enforcing Cooperation, National Science Foundation of U.S.A.
Academic Posts
2022.08—,CCF计算经济专业组执行委员,中国计算机学会(CCF)
2021.11—,中国运筹学会博弈论分会第四届理事会理事,中国运筹学会
Academic Conferences
2022.07, 中国信息经济学会第八届理事会第四次会议, 昆明
Case
Lingfang Li，Jingtao Zhao，Jieyou Zhang, DingTalk：The New Productivity Tools for Digital Era, , 2022
Lingfang Li，Xiao Fu，Yuchen Luo，Jieyou Zhang, Finvolution: A discontinuous strategic update for fintech companies, , 2022
Lingfang Li，Jieyou Zhang，Limei Chen，Jiayan Zhang, NIO：The R&D Road of a User Enterprise, , 2022
Lingfang Li，Yangbo Chen，Yi Liu, Dingdong (Cayman) Leader in Community Fresh-food E-commerce Business, , 2021
Lingfang Li，Yumeng Xu，Yuting Wu, Netease Yanxuan: New Business Model of E-commerce, , 2020
Lingfang Li, Weiya Online Business Club - Collaborative Innovation in E-commerce Ecology, , 2015
Lingfang Li, MeiLiMei:Plastic Surgery App, , 2015
Lingfang Li, Shihuo:Sports Trend Shopping Platform, , 2015
Lingfang Li, LiuLiu：Pet services and pet social networking APP, , 2015
Lingfang Li, Yiwugou How does a Traditional Brick-and-mortar Market Make its Transition, , 2014
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