• Dai Yue

    Professor

    Management Science

    Add: Guoshun Road Siyuan Building Room 506, Siyuan Building

    Tel: +86-21-25011174

    E-mail: yuedai@fudan.edu.cn

    Research Field: Supply Chain Management, Artificial Intelligence (AI), Operations & Marketing Interface

    Website:

    Teacher information
    Achievements in scientific research
    Academic activities and community service

    Educational Background

    Doctor Degree, Industrial Engineering, North Carolina State University, USA

    Master Degree, Systems Engineering, Huazhong University of Science and Technology

    Bachelor Degree, Testing Technology and Instruments, Huazhong University of Science and Technology

    Academic Background

    2009.08——2009.09Visiting ScholarCity University of Hong Kong, HK

    2005.08——2006.01Visiting ScholarMIT Sloan School of Management, USA

    2004.10——2005.02Visiting ScholarSingapore Institute of Manufacturing Technology, Singapore

    Awards on Research

    2023.12, The 2023 National Conference on Supply Chain and Operation Management(ISCOM) Annual Conference Best Paper AwardThird PrizeISCOM

    2013.01, Outstanding Research AwardSchool of Management, Fudan University

    2009.12, Most Cited Articles By Chinese Mainland Authors 2004-2008Elsevier Economics Journals

    Awards on Teaching

    2020.10The second place in MBA teachingSchool of Management, Fudan University2022.10The second place in MBA teaching. School of Management, Fudan UniversityMBA Program, School of Management, Fudan University

    Title of Honour

    2011.12, Program for New Century Excellent TalentsEducation Ministry

    Journal Papers


    1.Kun Zhang, Yue Dai, and Gangshu (George) Cai. 2025. Unifying or discriminating: Competitive pricing strategies for multi-channel retailers. Journal of Retailing forthcoming 1-19.  



    2.Derui Wang, Xiaole Wu, Christopher S. Tang, and Yue Dai. 2025. Endogenous merger decisions among competitors: Impact of limited capacity and loyal segments. Management Science 71(6) 4777-4794.  



    3.Kun Zhang, Tsan-Ming Choi, Sai-Ho Chung, Yue Dai, and Xin Wen. 2024. Blockchain adoption in retail operations: Stablecoins and traceability. European Journal of Operational Research 315(1) 1-14.  



    4.Yuxin Chen, Yue Dai, Zhe Zhang, and Kun Zhang. 2024. Managing multirooming: Why uniform price can be optimal for a monopoly retailer and can be uniformly lower. Management Science 70(5) 3102-3122.  



    5.Yongcong Liu, Yixuan Xiao, and Yue Dai. 2023. Omnichannel retailing with different order fulfillment and return options. International Journal of Production Research 61(15) 5053-5074.  



    6.Wenzhu Zhang, Yue Dai, and Lin Tian. 2022. Impact of capacity flexibility on service product line design. Annals of Operations Research 312 1095–1118.  



    7.Chun-Han Wang, Wenzhu Zhang, Yue Dai, and Yu-Ching Lee. 2022. Frequency competition among airlines on coordinated airports network. European Journal of Operational Research 297(2) 484-495.  



    8.Fuqiang Zhang, Xiaole Wu, Christopher S. Tang, Tianjun Feng, and Yue Dai. 2020. Evolution of operations management research: from managing flows to building capabilities. Production and Operations Management 29(10) 2219-2229.  



    9.Ziteng Wang, Yue Dai, Shu-Cherng Fang, Zhong-Zhong Jiang, and Yifan Xu. 2020. Inventory transshipment game with limited supply: Trap or treat. Naval Research Logistics 67(6) 383-403.  



    10.Zhe Zhang and Yue Dai. 2020. Combination classification method for customer relationship management. Asia Pacific Journal of Marketing and Logistics 32(5) 1004-1022.  



    11.Wenzhu Zhang, Yue Dai, and Lin Tian. 2020. Pricing strategies for competitive firms with indirect network effects. Flexible Services and Manufacturing Journal 33 547–581.  



    12.Yue Dai, Tianjun Feng, Christopher S. Tang, Xiaole Wu, and Fuqiang Zhang. 2020. Twenty years in the making: The evolution of the journal of Manufacturing & Service Operations Management. Manufacturing & Service Operations Management 22(1) 1-10.  



    13.Yuelin Shen, Sean P. Willems, and Yue Dai. 2019. Channel selection and contracting in the presence of a retail platform. Production and Operations Management 28(5) 1173-1185.  



    14.Yuelin Shen, Xiaodong Yang, and Yue Dai. 2019. Manufacturer-retail platform interactions in the presence of a weak retailer. International Journal of Production Research 57(9) 2732-2754.  



    15.Yue Dai and Xiuli Chao. 2016. Price delegation and salesforce contract design with asymmetric risk aversion coefficient of sales agents. International Journal of Production Economics 172 31-42.  



    16.Yue Dai and Xiuli Chao. 2013. Salesforce contract design and inventory planning with asymmetric risk-averse sales agents. Operations Research Letters 41(1) 86-91.  



    17.Yue Dai, Sean X. Zhou, and Yifan Xu. 2012. Competitive and collaborative quality and warranty management in supply chains. Production and Operations Management 21(1) 129-144.  



    18.Gangshu (George) Cai, Yue Dai, and Sean X. Zhou. 2012. Exclusive channels and revenue sharing in a complementary goods market. Marketing Science 31(1) 172-187.  



    19.Yanming Ge, Yifan Xu, and Yue Dai. 2010. Overbooking with bilateral transference in parallel flights. International Journal of Production Economics 128(2) 577-585.  



    20.Yue Dai, Shu-Cherng Fang, Xiaoli Ling, and Henry L.W. Nuttle. 2008. Risk pooling strategy in a multi-echelon supply chain with price-sensitive demand. Mathematical Methods of Operations Research 67(3) 391-421.  



    21.Yue Dai, Xiuli Chao, Shu-Cherng Fang, and Henry L.W. Nuttle. 2006. Capacity allocation with traditional and internet channels. Naval Research Logistics 53(8) 772-787.  



    22.Yue Dai, XiuLi Chao, Shu-Cherng Fang, and Henry L.W. Nuttle. 2006. Capacity allocation and inventory policy in a distribution system. Asia-Pacific Journal of Operational Research 23(4) 543-571.  



    23.Yue Dai, Xiuli Chao, Shu-Cherng Fang, and Henry L.W. Nuttle. 2005. Pricing in revenue management for multiple firms competing for customers. International Journal of Production Economics 98(1) 1-16.  



    24.Yue Da, Xiuli Chao, Shu-Cherng Fang and Henry L. W. Nuttle. 2005. Game theoretic analysis of a distribution system with customer market search. Annals of Operations Research 135(1) 223–228.  



    25.Wenzhu Zhang, Lin Tian, and Yue Dai. 2019. The impact of gig economy on service product line design. Journal of Marketing Science 15(3) 94-117. (in Chinese) 



    26.Yue Dai and Chao He. 2017. Influence of disconfirmation and word-of-mouth on advertising strategy. Jonrnal of Industrial Engineering and Engineering Management 31(3) 67-83. (in Chinese) 



    27.Yue Dai, Ying Dai, and Wenzhu Zhang. 2016. Screening under multi-task franchising system. Journal of Fudan University (Natural Science), 55(3) 275-283. (in Chinese) 


    Chapters in Books

    Yue Dai, Zhe Zhang, and Yuxin Chen, 2020. Optimization of online and offline prices: Analytical and empirical analysis. In Jian Chen, Junjie Wu, Dengpan Liu, Yue Dai, Xiaole Wu, Bo Li, and Liu Yang. Research on Operations Optimization and Coordination Strategies in the Context of Big Data. China Science Publishing & Media Ltd., pp.147-167

    Gangshu (George) Cai, Yue Dai, and Wenzhu Zhang. 2019. Modeling multichannel supply chain management with marketing mixes: a survey. In Charles A. Ingene, James R. Brown, and Rajiv R Dant (Eds.), Handbook of Research on Distribution Channels, Edward Elgar Publishing., pp. 165-199

    Translated Works

    Vivien Yang, Yue Dai, Qi Zhang, The Resilient Enterprise: Overcoming Vulnerability for Competitive Advantage ,Shanghai,Sanlian Shanghai Press,2008.01 (in Chinese)

    Research Projects

    2026.01—2029.12, Principal Investigator, The Intersectional Application of Artificial Intelligence in Operations and Marketing: From Product Quality Design to Innovative Business Models, National Natural Science Foundation of China

    2021.01—2025.12, Member, Intelligent Simulation Based Risk Management for Platform Supply Chains, The Key Project of National Natural Science Foundation of China

    2020.07—2023.06, Member, Open Innovative AI Platform for Intelligent Supply Chain—A Theoretical Study of Intelligent Supply Chain Ecosystem, National Key R&D Program of China

    2019.12—2020.12, Member, 仿真应用研究, 华为技术有限公司

    2015.01—2019.12, Member, Operational Strategy Optimization and Coordination under Big Data Environment, Major Project of National Natural Science Foundation of China

    2012.01—2014.12, Principal Investigator, The Impact of Strategic Behavior on Pricing, Inventory and Service Level Decisions in a Supply Chain, Program for New Century Excellent Talents of Education Ministry

    2010.01—2012.12, Principal Investigator, The Study of Interface between Distribution Channels, Promotion Activities and Supply Chain Management Strategies, National Natural Science Foundation

    2009.01—2012.12, Member, Study of the Theory of Service Operations Management and its Application, The Key Project of National Science Foundation of China

    2008.10—2009.08, Principal Investigator, Pharmaceutical Supply Chain in China: Challenges and Opportunities, CAPS Research Web site

    2006.01—2008.12, Principal Investigator, Research on Integration and Optimization of Software Focused Supply Chain, NSFC


    Academic Posts

    2020.11—,理事,上海市运筹学会第五届理事会

    2019.08—,第五届理事会常务理事,中国运筹学会随机服务与运作管理分会

    2018.01—,委员,中国管理科学与工程学会供应链与运营管理分会

    Case

    Chen Hong, Dai Yue, Gu Xueyun, Mother & Baby New Retail” of Kidswant, , 2019