Huang Rong
Assistant Dean
Accounting
Add: Guoshun Road Siyuan Building Room 316, Siyuan Building
Tel: +86-21-25011109
E-mail: ronghuang@fudan.edu.cn
Research Field: Performance evaluation, executive compensation, strategic cost analysis, and business valuation
Educational Background
Doctor Degree, Management Science, The University of Texas at Dallas, USA
Master Degree, Management Science, The University of Texas at Dallas, USA
Bachelor Degree, Economics/Computer Science, Donghua University
Academic Background
2018.07——2019.09, Associate Professor, Cheung Kong Graduate School of Business, China
2013.09——2018.06, Associate Professor (with tenure), Baruch College-CUNY, USA
2012.06——2013.01, Visiting Assistant Professor, China Europe International Business School (CEIBS)
2006.09——2013.08, Assistant Professor, Baruch College-CUNY, USA
Awards on Research
2019.12, Best Paper Award, China Management Accounting Professor Association Conference(2019), Organising Committee of China Management Accounting Professor Association Conference
2008.08, 2008 KPMG Best Paper Award, American Accounting Association
Journal Papers
| 1. | Xia Chen, Yanmin Gao, Rong Huang, and Yangxin Yu. 2025. Managerial sentiment and short-term operating decisions: Evidence from terrorist attacks. Contemporary Accounting Research 42(3) 1776-1808.  |
| 2. | Yuxuan Wang, Ruirui Fang, Nan Hu, and Rong Huang. 2025. Credit default swaps and borrowers’ real earnings management: Evidence from credit default swap initiation. Journal of Accounting, Auditing & Finance 40(1) 3-36. |
| 3. | Rajiv D. Banker, Rong Huang, Yuxuan Wang, and Yan Yan. 2024. Flexible or rigid? Evidence on managerial ability and cost structure. Contemporary Accounting Research forthcoming 1-36. |
| 4. | Rajiv D. Banker, Hui Ding, Rong Huang, and Xiaorong Li. 2024. Market reaction to CEOs’ dynamic hemifacial asymmetry of expressions. Management Science 70(7) 4847-4874. |
| 5. | Rajiv D Banker, Rong Huang, Xiaorong Li, and Yan Yan. 2024. Strategy typology and cost structure: A textual analysis approach. Production and Operations Management 33(6) 1285–1305. |
| 6. | Rong Huang, Carol Marquardt, and Bo Zhang. 2023. Revenue-expense matching and performance measure choice. Review of Accounting Studies 28(3) 1690-1720. |
| 7. | Rong Huang, Xintian Lin, and Yuan Xie. 2023. Does CDS market price intangible asset value? Evidence from SG&A expenditure. Review of Quantitative Finance and Accounting 61 701-728. |
| 8. | Jing Dai, Nan Hu, Rong Huang, and Yan Yan. 2023. How does credit risk affect cost management strategies? Evidence on the initiation of credit default swap and sticky cost behavior. Journal of Corporate Finance 80 1-27. |
| 9. | Rajiv Banker, Rong Huang, Yinghua Li, and Sha Zhao. 2021. Do accounting standards matter for productivity?. Production and Operations Management 30(1) 68-84. |
| 10. | Masako Darrough, Rong Huang, and Sha Zhao. 2020. Spillover effects of fraud allegations and investor sentiment. Contemporary Accounting Research 37(2) 982-1014. |
| 11. | Rajiv D.Banker, Rong Huang, Ram Natarajan, and Sha Zhao. 2019. Market valuation of intangible asset: Evidence on SG&A expenditure. The Accounting Review 94(6) 61-90. |
| 12. | Joonhei Cheung, Hyunpyo Kim, Seungjun Kim, and Rong Huang. 2018. Is the asymmetric cost behavior affected by competition factors?. Asia-Pacific Journal of Accounting and Economics 25(1-2) 218-234. |
| 13. | Masako Darrough, Rong Huang, and Emanuel Zur. 2018. Acquirer internal control weaknesses in the market for corporate control. Contemporary Accounting Research 35(1) 211-244. |
| 14. | Rong Huang, Murugappa Krishnan, John Shon, and Ping Zhou. 2017. Who herds? Who doesn’t? Estimates for analysts’ herding propensity in forecasting earnings. Contemporary Accounting Research 34(1) 374-399. |
| 15. | Rong Huang, Carol A.Marquardt, and Bo Zhang. 2014. Why do managers avoid EPS dilution? Evidence from debt-equity choice. Review of Accounting Studies 19(2) 877-912. |
| 16. | Rajiv D.Banker, Masako N.Darrough, Rong Huang, and Jose M.Plehn-Dujowich. 2013. The relation between CEO compensation and past performance. The Accounting Review 88(1) 1-30. |
| 17. | Rajiv D.Banker, Rong Huang, and Ramachandran Natarajan. 2011. Equity incentives and long-term value created by SG&A expenditure. Contemporary Accounting Research 28(3) 794-830. |
| 18. | Daniel Cohen, Masako N.Darrough, Rong Huang, and Tzachi Zach. 2011. Warranty reserve: contingent liability, information signal, or earnings management tool?. The Accounting Review 86(2) 569-604. |
| 19. | Rajiv D.Banker, Rong Huang, and Ramachandran Natarajan. 2009. Incentive contracting and value relevance of earnings and cash flows. Journal of Accounting Research 47(3) 647-678. |
| 20. | Mark Anderson, Rajiv Banker, Rong Huang, and Surya Janakiraman. 2007. Cost behavior and fundamental analysis of SG&A costs. Journal of Accounting, Auditing and Finance 22(1) 1-28. |
| 21. | Rong Huang, Changfeng Tao, and Ruoqi Han. 2025. Accounting treatment of data assets in data-driven financial services platform enterprises: A case study based on ChinaScope. Journal of Management World (9) 181-197. (in Chinese) |
| 22. | Rong Huang, Xintong Wang, and Min Zheng. 2025. Competitive strategy, innovation level, and firm performance —— A machine-Learning-Based textual analysis approach. Accounting Research (1) 73-87. (in Chinese) |
| 23. | Xiaoqiang Zhi，Zhihao Yang，Chu Wang，and Rong Huang. 2022. Business model transformation, organizational structure innovation and enterprise cost management ——Case study based on Haier chain group organization. China Soft Science (8) 92-102. (in Chinese) |
Research Projects
2026.01—2029.12, Principal Investigator, Generative Artificial Intelligence-Based Accounting Measures and Economic Consequences, National Natural Science Foundation of China
2023.01—2023.12, Principal Investigator, Value Creation Channels and Valuation Methods of Firms' Data Assets, National Natural Science Foundation of China
2022.10—2023.10, Principal Investigator, Measurement and Valuation of Data Asset, Research Fund of Shanghai Data Exchange Corporation
2022.01—2025.12, Principal Investigator, Foreign Investment Policy and Firm-Level Relative Efficiency-- Evidence On Capital, Labor and Digital Inputs, National Natural Science Foundation of China
2021.10—2022.10, Principal Investigator, Revenue Measurement and Performance Evaluation in a Brand-based Ecosystem, Shanghai Representative Office of Institute of Management Accountants, Inc.
2016.07—2017.06, Principal Investigator, Cycle 47 PSC-CUNY Research Award, City University of New York
2015.01—2016.12, Principal Investigator, Promotion Opportunities, Executive Behavior, and Corporate Efficiency--An Explanation Based On Implicit and Explicit Contracts, National Natural Science Foundation of China
2014.07—2015.06, Principal Investigator, PSC-CUNY 45 Research Award, City University of New York
2012.06—2013.06, Principal Investigator, Eugene M. Lang Junior Faculty Research Fellowship, Eugene M. Lang Committee
2010.07—2011.06, Principal Investigator, PSC-CUNY 41 Research Award, City University of New York
2008.07—2009.06, Principal Investigator, PSC-CUNY 39 Research Award, City University of New York
2007.07—2008.06, Principal Investigator, PSC-CUNY 38 Research Award, City University of New York
Academic Posts
2021.08—,Member,American Accounting Association Management Accounting Section (AAA-MAS) International Committee
2021.08—,Associate Editor,Journal of Accounting, Auditing and Finance
2018.10—,Editorial Board Member,Management Accounting Research
2017.01—,Member,American Accounting Association Best Early Career Researcher in Management Accounting Research Committee
2014.01—,Member,American Accounting Association 2014-2015 Distinguished Contribution to Accounting Literature Award Selection Committee
2013.01—,Member,American Accounting Association Best Early Career Researcher in Management Accounting Research Committee
Enterprise Positions
2022.08—Bank of Communications Financial Leasing Co., Ltd.,Independent Director
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