2006复旦-易初莲花零售管理课程小组作业安排
2006年04月27日一 作业内容.
该合作项目共包含六门课程, 其中前五位讲师都将陆续按统一格式布置一个研究课题. (具体作业内容请阅读附件:assignment 1, assignment 2, assignment 3, assignment 4), 第五个作业将在5月16日课后公布.
二 作业完成形式
从布置的课题中任选一个, 以小组的形式完成作业,小组规模建议为4-6人.自行组合小组; 分组信息(组员,课题)及课题信息请在5月19日前以邮件形式发送给黄萱老师(huangxuan@fudan.edu.cn)
三 作业格式
1论文/报告(具体要求参考assignment sheet 上的描述)
2 用4A纸打印,
3 第一页为课题及小组成员名单
四 作业语言
英语
五 字数
5,000-8,000
六 作业完成时间
5月26日17:00PM前将论文打印版交到黄萱老师处(史带楼七楼, 55664739).
七 咨询联系
复旦大学MBA 项目 黄萱 55664739 huangxuan@fudan.edu.cn
易初莲花 江静 51358888-6619 training@ek-chor-cn.com
复旦大学MBA项目
2006年4月27日
附件：（请任选一题）
Assignment 1
Course: Lotus–Fudan Retail Modules Program
Module: Retail Overview
Theme: what is retail
Description:
This is a free topic, select one of the fields of retailing, do research and illustrate what your understanding about retailing is.
Meanwhile, there are five suggested fields collected in lecture I, for your reference:
n Inventory Management
n Develop Convenient Stores in Residential Area
n Business Information
n Business Ethic
n House Brand
Criteria
1. Format: Essay
2. What is supposed to be seen in it:
--Case study
--Theories argument
--Personal ideas and conclusion
3. This is a group work, the deadline is 26th of May. Please put all the group members’ names on
the cover sheets and hand it in to course leader before 17:00 PM, 26th of May.
Assignment 2
Course: Lotus–Fudan Retail Modules Program
Module: Supply Chain Management in Retailing
Theme: Understanding about Retail Supply Chain
Description:
-Pick a Retail or Manufacturer
-Do a Case Study
Develop your questionnaire
Remember all participants in the Supply Chain
-Describe the Current Supply Chain and Opportunities (Issues)
-Define Recommendations for Improvement
-Identify Roadblocks to Making Improvements
Criteria
1. Format: Report
2. What is supposed to be seen in it:
- What is the methodology for this case study?
- What is the Current Supply Chain and Opportunities (Issues)
-What are your suggestions to improve supply chain efficiency and what are the roadblocks to
making improvements?
3. This is a group work, the deadline is 26th of May. Please put all the group members’ names on
the cover sheets and hand it in to course leader before 17:00 PM, 26th of May.
Assignment 3
Course: Lotus–Fudan Retail Modules Program
Module: Operations Management in Retailing
Theme: Strategic Operations Management in Retailing
Description:
1. Do a S.W.O.T. (Strength, Weakness, Opportunities, Threat) analysis of Supercenters against category killers such as GOME and YOLO.
How and what strategy should supercenters use to remain competitive?
2. How to decide whether a location is good for supercenters? What analysis and information we need to derive and what do they suggest?
Criteria
1. There are two choices above, please select one of the topics and develop your assignment based
on it.
2. Format: Report/Essay
3. What is supposed to be seen in this assignment:
- literature review
- theories reference and argument
- case study and your analysis is the key to high score
4. This is a group work, the deadline is 26th of May. Please put all the group members’ names on
the cover sheets and hand it in to course leader before 17:00 PM, 26th of May.
Assignment 4
Course: Lotus–Fudan Retail Modules Program
Module: Merchandise Management in Retailing
Theme: Business Investment Plan
Description:
You are given £1 million and a 50 m2 Space in the Lotus Supercenter at Super Brand Mall for a New Retail Shop. Create your 3-year Business Plan.
You are expected to deliver a 20% annual return and to payback half of the original Invest
