复旦-易初莲花零售管理课程第五讲作业及讲义

A. Assignment

 

Description:

 

-         Choose a retail store

-         Do a case study based on the RIOT approach

-         Describe how they treat their customers

-         Develop your theory of their success

 

Criteria

1. Format: Report

2. RIOT:

-         What data did you review?

-         Who did you interview?

-         What did you observe?

-         Who did you observe?

-         Where did you observe?

-         When did you observe?

-         What are your findings?

-         What recommendations can you provide for Lotus?

3. This is a group assignment.  The deadline is 26^th of May. 

 

 

B. PPT for the Course V:

 

Please see the attachment.

 

 

 

 

 

                                                                                                                        MBA Program

May 25, 2006