Supply Chain Management under Globalization

　
On Nov.20th evening, the first lecture of Fudan MBA Logistic Club started in Room 503, StarrBuilding. Mr. Dick Bartelse (The Global Purchasing Director AkzoNobel Powder Coating) brought us his knowledge and experience.

　　
The main idea of this lecture is to create a sustainable supplier based on AkzoNobel’s purchasing strategy. At first , Mr. Dick Bartelse introduced the history and leading values of AkzoNobel . Combined with the Power Coating strategy and marketing position, Mr. Dick Bartelse explained that a few global suppliers serve global customers, then analyzed the difference between highly commoditized market and specialized market. Focused on the idea that sustainability is important, AkzoNobel takes two programs with name Supplier Support Visit and Carbon Footprint. Through these two programs, AkzoNobel persuades suppliers to be sustainable in providing raw materials and reduce carbon emissions during production. At the end of this topic, Mr. Dick Bartelse pointed out that the purpose of pursuing sustainability is not only for ourselves, but also for our offspring.

　
The lecture lasted for two hours and with a successful completion . About 50 students attended this lecture and showed their great interests and professional qualities in logistics and supply chain management. Audiences believed they had benefited a lot from this topic. 　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　

Written by: Qiu Jun 　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　 　Fudan MBA Logistics Club