【预告】 Jan.6th 【MBA Forum】Social Networks & Innovative Marketing Strategy
2014年01月06日-
开始时间：
2014-01-06 18:00
-
结束时间：
2014-01-06 19:30
·Topic: Social Networks & Innovative Marketing Strategy
Connecting Consumers, Developing Brands & Protecting Image
·Time: 18:00-19:30, Jan.6th (Monday), 2014
·Venue: School of Management, Fudan University
·Guest Speaker: Prof. Kip Becker, Chairman of the Department of Administrative Sciences, Boston University
·MC: Prof. Cheng-hua Tzeng, Department of Business Administration, School of Management, Fudan University
·Language: English
·Registration online:
·Introduction of the Speaker:
KIP BECKER
Dr. Kip Becker is an Associate Professor and the Chairman of the Department of Administrative Sciences. He has published over seventy articles and book chapters both nationally and internationally in the areas of international management, Electronic Commerce, strategy, marketing and global service sector issues.
He is on the Board of the International Management Development Association and the Editor of the Journal of Transnational Management and a co-editor of the Journal of Euro marketing. He is on the editorial review boards of five journals. He has owned a waterfront restaurant and is president of Northwind Management International which conducts management training and consulting with companies, governments and associations worldwide.
Prior to entering academe' Dr. Becker's experience included positions with: TDX systems of Cable and Wireless Ltd. in marketing, the U.S. Department of Justice, a special task force member in the President Regan administration and as a U.S. army helicopter pilot during Viet Nam and Desert Storm. He holds a second degree black belt in Taekwondo.
·Introduction of the Forum:
Today’s dynamic social internet environment has brought into question many traditional business practices and strategies. No area has suffered greater disruption than marketing where companies faced with a decline in “4P” power have witnessed social Networks create and destroy companies and brands with amazing speed.
The talk will focus on how SNs have achieved this power, the shift from outbound to inbound marketing as well as brand development and the protection of the brand/company name.
Fudan MBA Program
School of Management, Fudan University
Dec. 2013
