·Time: 18:30-20:30 (Tue) Apr.8th, 2014
·Venue: Room 204, Starr Building, School of Management

·Topic 1: Emotional Positioning of Brands
  Guest Speaker: Heribert Hubmaier, General Manager of NUTRICIA Early Life Nutrition China, Danone
  Language：English英文 

·Topic 2: A Rolling Stone gathers No Moss
  Guest Speaker: Lynn Xiong, HR VP, Danone China 
  Language: Chinese中文

·Online Registration: Please Click Here. 

·Introduction of Speakers:
>Speaker 1: Heribert Hubmaier:

Heribert is currently the General Manager of NUTRICIA Early Life Nutrition China, a subsidiary of the DANONE Group. He has 20 year of experience in a wide area of marketing esp. in the field of global strategic FMCG marketing.

Heribert majored in Finance at the Vienna University of Economics and Business, Austria, and studied at the Haas School of Business at the University of California at Berkeley, USA.

Afterwards, he worked for 14 years in Austria, Germany, the UK, and Sweden for several Procter & Gamble companies, in local, global and trade consumer marketing roles, covering a wide range of categories and business and marketing challenges. Subsequently, he was the Europe/Middle East/Africa Brand Director in the Nestle Coca Cola Beverage Partners joined venture based in Zurich, Switzerland, helping the NESTEA brand gain market leadership in Europe.

In the recent three years he was in charge of leading the Nutrilon/Aptamil global science early life nutrition brands by DANONE as Global Brand Director in the Early Life Nutrition global head quarters in Amsterdam, the Netherlands. During his time, the brand doubled turnover and is now leader in 18 countries in Europe and in many more countries globally incl. China.

Heribert’s marketing focus has been to unlocking the subconscious desires of consumers in order to differentiate brands sustainably and make the irresistibly attractive.

In mid 2013, he moved to Shanghai, China, in order to help build a new country organization for DANONE. His ambition is to improve the health of China’s next generation by providing the most advanced services and products from the globe to China’s mums-to-be and mums.

 
>Speaker 2: Lynn Xiong

Lynn Xiong is currently China HR VP of Danone, a fortune 500 food & health company.

Her 24 years of HR expertise started with Philips where she obtained well balanced knowledge and experience across all HR functional areas, later on she developed in several multinational companies and different industries such as Intel, Barter and Danone. In 2001, as the youngest management team member, she joint Dumex heading HR department. During her 10 years stay, she devoted herself in building a unique and solid company culture to engage 1600+ employees to the common ambitious business goals. While the business reached the best-ever result, Dumex was voted as the Best Employer by Towers Watson & Fortune 500 Magazine. With the achievement in Dumex, in 2011, Lynn moved on to a more senior role as China HR VP pursuing HR excellence for the whole Danone China organization.

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April, 2014