主题 Topic：中国——联结、文化与创造者  China: Connection. Culture. Creators 

时间 Time：18:30-20:00，Mar 6（Tue），2018

地点 Venue：复旦大学管理学院 李达三楼104，Classroom 104, Lidasan Building, School of Management, Fudan University (Address: 670 Guoshun Road, Shanghai)

语言 Language：English

主讲嘉宾 Guest Speaker：Miguel McKelvey

 

 

Miguel McKelvey is the Co-founder and Chief Culture Officer of WeWork, a platform for creators that helps people make a life, not just a living.  Miguel oversees diverse initiatives across the company, ensuring that WeWork’s foundational values are infused into all aspects of the company's culture, design, products and operations.

Miguel and co-founder Adam Neumann started WeWork in 2010 in New York City. Before WeWork, Miguel and Adam started Green Desk, a turnkey eco-friendly work space based in Brooklyn. Previously, Miguel worked on the international rollout of American Apparel’s retail stores.

Miguel began his entrepreneurial career by co-founding the company English, baby! - an English as a second language learning platform and social network - that is still thriving today.

Originally from Oregon, Miguel studied Architecture at the University of Oregon, where he also played basketball.

Grounded by the core ideals of humanizing the way we live and work, WeWork began with a simple notion in mind - bringing people together. Eight years later, this simple notion has now been transformed into WeWork’s expansive vision being more than just a company, but a movement larger than life.

 

演讲摘要 Abstract

围绕着让生活和工作更加符合人性的核心，WeWork从“将人们聚集到一起“这个简单的理念出发开始征程。创立八年来，WeWork已经将这个理念转变为更加广阔的视野与愿景，不止是打造一家公司，更是创造一种不仅限于工作和生活的潮流。

Reestablishing human connections: In today’s world dominated by up-and-coming technology threatening to take away the very existence of what makes us human -- face to face connections -- WeWork is helping to create a world where people work to make a life, and not just a living.

重新建立人们之间的联结：在当代社会中，不断发展的科技主导了我们的生活，从另一个方面给人类带来失去相互联结的可能性的威胁。而人之所以为人，就是在于面对面的交流和联结。而WeWork正是希望建立一个能够让人们“创造生存之上的生活”的世界。

The WeWork China Story: Debuting in Greater China and Asia with the opening of WeWork Yanping Lu in 2016, WeWork’s swift expansions led quickly to its first Hong Kong’s location, WeWork Tower 535, on September 1, 2016, followed by continued growth across the country.

WeWork的中国故事：2016年WeWork延平路的开幕是WeWork在中国及亚洲地区的首次亮相。伴随着WeWork全国的迅速扩张，2016年9月，第一个香港空间WeWork Tower 535也正式开幕。

Converting a past opium warehouse into our current China flagship WeWork Weihai Lu in Shanghai, WeWork currently has 11 operating locations in Shanghai, Beijing and Hong Kong. 2018 will see WeWork expanding its presence in 8 new cities including Shenzhen, Suzhou, Hangzhou, Xiamen, Chengdu, Nanjing, Xi’an and Wuhan.

包括将过去的鸦片仓库改造成为中国旗舰空间的WeWork威海路在内，目前WeWork已在上海、北京、香港运营11个空间。2018年，WeWork将在深圳、苏州、杭州、厦门、成都、南京、西安、武汉等8个城市，掀开新的篇章。

Connecting The Power of ‘We’: A place where you join as an individual, and become part of a greater ‘we’ than ‘me’. A place where our community forms the heartbeat of WeWork’s success and a place where we are making a mark on this world together. By fusing the WeWork experience and the Chinese innovations into one platform -- the Creator Awards this April in Shanghai -- it will yield a new horizon of creators of creativity, innovation, capability and impact emerging from China.

连接“我们”的力量：在这里，你将作为一个独立的个体加入，然后融入一个比“小我”更广大的“我们”之中；在这里，你将体会空间和社区是WeWork成功之精髓；在这里，让我们一起在世界留下属于我们的足迹。2018年4月即将在上海举办的WeWork创造者大赛，正是通过将中国的创新力和WeWork的独特体验融合起来，为中国的创造者们带来一个充满创意、创新、可能性和影响力的全新视野。

 

背景 Background

关于WeWork

WeWork旨在为会员提供办公空间、链接互动社区、提供服务，帮助会员打造事业及生活,而不仅仅是生存。WeWork全球共拥有超过20万名会员。WeWork目前在全球 20个国家、66个城市拥有212家办公地点。

WeWork由Adam Neumann先生及Miguel McKelvey先生于2010年共同在纽约成立，现在拥有超过4,400名员工。WeWork在全球各个行业寻找“创造者”及大中小型企业成为其会员，所有会员均可尽享全球社区联合优势。

WeWork全球共拥有大约2万名会员企业及超过20万名会员。WeWork会员企业覆盖范围十分广泛，既有开始创业的小公司，也有戴尔、毕马威、通用电气、微软及三星这样的家喻户晓的企业。WeWork会员中超过70%之间互相合作，分布在全球各地的办公地点则为会员提供了商务出差的最佳办公选择，为跨国公司及中小企业提供了灵活选择和拓展业务的极佳机会。

 

 

关于WeWork中国

2016年7月1日，WeWork首次进入亚洲,并在中国上海开始了第一家办公地点WeWork延平路店。开放当天，85%的工位即被租赁，一个月内随即满员。2016年11月，WeWork中国旗舰店WeWork威海路店正式开业。

2017年7月，WeWork携手弘毅投资和软银集团，设立“中国WeWork”，注资5亿美元，加速中国业务拓展。

2017年10月，WeWork在华推出大企业客户定制服务，为雇员超过1000人的大型企业提供“现有产品直供”及“上门定制”服务，为会员提供调研、咨询、设计、施工及运营一条龙服务。

2017年，WeWork在北京和上海分别开设了多家办公地点。北京：WeWork光华路店、WeWork慈云寺店以及WeWork望京店；上海：WeWork延安东路店、WeWork云南路店、WeWork徐家汇店以及WeWork淮海路中路店。  

截止目前，WeWork在中国共拥有11家办公地点，遍布上海、北京和香港。2018年初，WeWork将拥有更多办公地点。上海3家办公地点：WeWork金融中心店，WeWork南京西路店，WeWork新天地店；北京1家办公地点：WeWork北三里屯店。WeWork计划在2018年进入更多中国城市，包括广州、深圳、苏州、杭州、南京、武汉、西安及厦门。

 

 

WeWork 中国视频介绍

https://www.dropbox.com/s/goxj0v3a4xjpmy1/20180202_WIP_China%20Brand%20Video.MOV?dl=0

 

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