• Zheng Qinqin

    Professor

    Business Administration

    Add: Guoshun Road Siyuan Building Room 406, Siyuan Building

    Tel: 25011150(TEL)

    E-mail: qqzheng@fudan.edu.cn

    Research Field: Business Ethics, Corporate Social Responsibility, International Business

    Website:

    Teacher information
    Achievements in scientific research
    Academic activities and community service

    Educational Background

    Doctor Degree,Business Management,Fudan University

    Academic Background

    2022.10——2023.10,Visiting Scholar,Rice University, USA

    2011.04——2012.03,Visiting Scholar,University of Miami, USA

    2008.01——2008.06,Visiting Scholar,MIT Sloan School of Management, USA

    Awards on Research

    2022.07,Best Paper Award in International Symposium on Corporate Social Responsibility (CSR) 2022,Research Center for High Quality Development of New Era Enterprises in Northwestern Polytechnical University

    2019.04,Huamin Scholar Paper Award,Third Prize,Huamin Charity Foundation

    2016.12,Outstanding project achievements,Third Prize,Shanghai Automotive Educational Foundation

    Awards on Teaching

    2010.06,2010 Model English-teaching Course Development Project,Shanghai Education Commission2010.08,First Prize of Teaching Award for MBA of 2009(09.9-10.7),Fudan University2018.05,Quality Course of Fudan University,Office of registry of Fudan University2022.06,Key course approved by the Shanghai Education Comission,Shanghai Education Comission

    Title of Honour

    2022.03,Fudan University March-Eighth Red-Banner Pacesetter,Education Trade Union Committee of Fudan University

    2015.03,2013-2014 Fudan University March-Eighth Red-Banner Pacesetter,Education Trade Union Committee of Fudan University

    2013.03,Excellent women cadres of Fudan University during 2011-2012,Education Trade Union Committee of Fudan University

    2012.12,Excellent Unionists of Fudan University during 2011-2012,School of Management,Fudan University

    2009.12,Excellent Unionists of School of Management in 2009,Education Trade Union Committee of Fudan University

    2008.12,Excellent Unionists of Fudan University during 2007-2008,Education Trade Union Committee of Fudan University

    2005.10,Third Prize of Virtue of Youth Teachers Speech Contest in Shanghai, 2005,Shanghai Science and Science and Technology Education, Shanghai Municipal Education Commission,etc

    2005.06,Second Prize of kindness, Love, Passion of Teachers Speech Contest in Fudan University,Education Trade Union Committee of Fudan University


    Journal Papers


    1.Yahan Hu and Qinqin Zheng2025Mutual scrutiny and information exchange: Uncovering R&D Partners’ impact on ESG performance in the biopharmaceutical industryJournal of Business Research 195 1-18.  



    2.Jiashen Wei and Qinqin Zheng2025Understanding the dark side of digital technostress on team innovation: the roles of deceptive knowledge hiding and team climatesJournal of Knowledge Management 29(5) 1682-1707.  



    3.Jiashen Wei and Qinqin Zheng2024Environmental, social and governance performance: dynamic capabilities through digital transformationManagement Decision 62(12) 4021-4049.  



    4.Chien-Chung Huang, Huiying Jin, Jieyou Zhang, Qinqin Zheng, Yafan Chen, Shannon Cheung, and Chuwei Liu2020The effects of an innovative e-commerce poverty alleviation platform on Chinese rural laborer skills development and family well-beingChildren and Youth Services Review 116 1-6.  



    5.Ajai Gaur, Koustab Ghosh, and Qinqin Zheng2019Corporate social responsibility (CSR) in Asian firms: a strategic choice perspective of ethics and compliance managementJournal of Asia Business Studies 13(4) 633-655.  



    6.Xueming Luo and Qinqin Zheng2018How firm internationalization is recognized by outsiders: The response of financial analystsJournal of Business Research 90 87-106.  



    7.Qinqin Zheng and Rosa Chun2017Corporate recidivism in emerging economiesBusiness Ethics: A European Review 26(1) 63-79.  



    8.Yadong Luo and Qinqin Zheng2016Competing in complex cross-cultural world Philosophical insights from Yin-YangCross Cultural & Strategic Management 23(2) 386-392.  



    9.Qinqin Zheng, Yadong Luo, and Vladislav Maksimov2015Achieving legitimacy through corporate social responsibility: The case of emerging economy firmsJournal of World Business 50(3) 389-403.  



    10.Pia Polsa and Qinqin Zheng2015Introduction to the special issue: China and Chinese communitiesJournal of Macromarketing 35(2) 163-166.  



    11.Xueming Luo, Heli Wang, Sascha Raithel, and Qinqin Zheng2015Corporate social performance, analyst stock recommendations, and firm future returnsStrategic Management Journal 36(1) 123-136.  



    12.Qinqin Zheng, Yadong Luo, and Stephanie Lu Wang2014Moral degradation, business ethics, and corporate social responsibility in a transitional economyJournal of Business Ethics 120(3) 405-421.  



    13.Qianqian Li and Qinqin Zheng2013Chinese customers' loyalty to international consulting firmsThe Service Industries Journal 33(15-16) 1495-1513.  



    14.Xueming Luo and Qinqin Zheng2013Reciprocity in corporate social responsibility and channel performance: do birds of a feather flock together?Journal of Business Ethics 118(1) 203-213.  



    15.Yadong Luo, Stephanie Lu Wang, Vaidyanathan Jayaraman, and Qinqin Zheng2013Governing business process offshoring: Properties, processes, and preferred modesJournal of World Business 48(3) 407-419.  



    16.Michael J. Gift, Paul Gift, and Qinqin Zheng2013Cross-cultural perceptions of business ethics: evidence from the United States and ChinaJournal of Business Ethics 114(4) 633-642.  



    17.Qiuzhi Xue, Qinqin Zheng, and Daniel W.lund2013The internationalization of service firms in China: A comparative analysis with manufacturing firmsThunderbird International Business Review 55(2) 137-151.  



    18.Luo, Yadong, Stephanie Lu Wang, Qinqin Zheng, and Vaidyanathan Jayaraman2012Task attributes and process integration in business process offshoring: A perspective of service providers from India and ChinaJournal of International Business Studies 43(5) 498-524.  



    19.Zheng, Qinqin, Miao Wang and Zhiqiang Li2011Rethinking ethical leadership, social capital and customer relationshipJournal of Management Development 30(7/8) 663-674.  



    20.Yadong Luo, Qinqin Zheng, Vaidyanathan Jayaraman2010Managing Business Process OutsourcingOrganizational Dynamics 39(3) 205-217.  



    21.Qinqin Zheng, Zhiqiang Li2010The Influence of Accounting Firms on Clients' Immoral Behaviors in ChinaJournal of Business Ethics 91(1) 137-149.  



    22.Guangyao Yu,Qinqin Zheng,Youzhen Zhao and Zhang Yue2024Development route of low-carbon dual strategy of SOEs —A case study on Shanghai Metro Co.Ltd.R&D Management 36(1) 27-39(in Chinese) 



    23.郑琴琴2023ESG实践体系中的关键议题与中国特色管理视野  64-69(in Chinese) 



    24.Qinqin Zheng and Yadong Lu2018To conform to the societal conventions or to make strategic decision? The response mechanism of corporate social responsibilityNankai Business Review 21(4) 169-181(in Chinese) 



    25.Qinqin Zheng and Meng Chen2015The development of Chinese social enterprises and its performance antecedentEconomic Management Journal 37(Z1) 220-225(in Chinese) 



    26.Li, Zhiqiang and Qinqin Zheng2012The influence of stakeholders on CSR implementationEnterprise Economy (3) 15-20(in Chinese) 



    27.Zheng, Qinqin and Zhiqiang Li2012The research on BPO integrationReform of Economic System (1) 173-176(in Chinese) 



    28.Li, Qian and Qinqin Zheng2011Capabilities and cost advantages: Regional development of KIBS in ChinaEast China Economic Management 25(9) 64-67(in Chinese) 



    29.Qinqin Zheng2010Vertical Restraints of Multinational Consulting Firms on Customers in Host CountriesInternational Business—Journal of University of International Business and Economics (1) 74-78(in Chinese) 



    30.Qinqin Zheng2009Dynamic Perspective on the Slippery Slope of Corporate Immoral BehaviorsEconomic Theory and Business Management (11) 69-75(in Chinese) 



    31.Qinqin Zheng, Zhiqiang Li2009Resource-Based Research on the International Development of China's Service CompaniesInternational Economics and Trade Research Vol.25(8) 64-68(in Chinese) 



    32.Qinqin Zheng2009The Value Network of Knowledge Intensive Business Service Industry in ShanghaiEconomic Management Journal(supplementary edition) Vol.31(Z1) 36-40(in Chinese) 



    33.Qinqin Zheng2009From Made in China to Served in China: The Reconsideration of Cost Advantage in Service Offshore OutsourcingInternational Business Research (5) 1-9(in Chinese) 



    34.Zheng, Qinqin and Zhiqiang Li2008The innovation of multinational service companyProductivity Research (16) 107-109(in Chinese) 



    35.Li, Zhiqiang and Qinqin Zheng2008Perspective budget strategy of aviation industryPrice: Theory & Practice (8) 66-67(in Chinese) 



    36.ZHENG Qinqin2007The Development of Chinese Professional Service Companies in the Open MarketEconomic Management Vol.29(21) 37-40(in Chinese) 



    37.ZHENG Qinqin and LI Zhiqiang2007The Knowledge Management of Professional Service FirmsChina Labor (8) 45-46(in Chinese) 



    38.ZHENG Qinqin and LI Zhiqiang2007The Use of Global Resource of Multinational Companies of Professional ServiceAsia-Pacific Economic Review (6) 111-113(in Chinese) 



    39.ZHENG Qinqin and LI Zhiqiang2007Instruction of Globalization of Professional Service Multinational CompaniesChina National Condition and Strength (6) 41-44(in Chinese) 



    40.ZHENG Qinqin2007The International Transfer of Modern Service Industry and Its Instruction to ChinaR&D Management (International Conference) Vol.19 323-327(in Chinese) 



    41.ZHENG Qinqin2007The Servicization of Manufacturing CompanyChina Quality (4) 15-16,23(in Chinese) 



    42.LI Zhiqiang and ZHENG Qinqin2007The Changing of Modern Enterprise's Function—New Perspective of CSREnterprise Economy (4) 24-26(in Chinese) 



    43.LI Zhiqiang and ZHENG Qinqin2007The Information System and Competitive AdvantageContemporary Finance & Economics (3) 71-74(in Chinese) 



    44.LI Zhiqiang and ZHENG Qinqin2007Corporate Social Responsibility and the Mechanism of Fortune RebirthReformation and Strategy (2) 118-120(in Chinese) 



    45.LI Zhiqiang and ZHENG Qinqin2006The Importance of Local to EntrepreneurManagement and Administration (9) 6(in Chinese) 



    46.LI Zhiqiang and ZHENG Qinqin2006The Social Responsibility of Modern Country Gentleman —EntrepreneurShanghai Business (8) 47-49(in Chinese) 



    47.LI Zhiqiang and ZHENG Qinqin2006The supervising experience from SOEsProductivity Research (7) 219-221(in Chinese) 



    48.ZHENG Qinqin and LI Zhiqiang2006Carefully adopted new types of partnership enterprises for Chinese PSFsChina Opening Herald (3) 87-89(in Chinese) 



    49.ZHENG Qinqin and LI Zhiqiang2006The Profit Increment of Multinational Service CompanyProductivity Research (5) 187-189(in Chinese) 



    50.ZHENG Qinqin and LI Zhiqiang2006The Global Direct Investment Behavior and Influence of Professional Service FirmsInternational Business (3) 72-75(in Chinese) 



    51.ZHENG Qinqin and LI Zhiqiang2006Pricing Game in Professional Service MarketMarketing Herald (2) 61-63(in Chinese) 



    52.ZHENG Qinqin and LI Zhiqiang2006The Non-equity Entry Modes of Service MNCs from the Perspective of Host Country ResourcesShanghai Management Science (2) 45-47(in Chinese) 



    53.XUE Qiuzhi, ZHENG Qinqin, LI Zhiqiang2006The misunderstanding of enterprises' outsourcing in the international operating activitiesInternational Business (1) 81-84(in Chinese) 



    54.ZHENG Qinqin and LI Zhiqiang2005Demand-Supply Relation in Service Firm: Comparing with ManufactorySouth China Economy (11) 50-52(in Chinese) 



    55.ZHENG Qinqin and LI Zhiqiang2005The Management of Customers' Time in Service SectorChina Quality (7) 22-25,15(in Chinese) 



    56.ZHENG Qinqin2003Restriction the Business AgencyJournal of Tertiary Industry in China (11) 11-12(in Chinese) 



    57.LI Zhiqiang and ZHENG Qinqin2003Analyzing the Rigid Defects of Core Competitive ForceShanghai Economy (11-12) 36-38(in Chinese) 



    58.XUE Qiuzhi and ZHENG Qinqin2003The Value Chain of Professional Service Multinational CompanyForeign Economies & Management Vol.25(5) 31-35(in Chinese) 



    59.ZHENG Qinqin2003Research on the Development of the Service Industry in the MetropolisJournal of Tertiary Industry in China (5) 12-15(in Chinese) 



    60.ZHENG Qinqin2003The Research on Organizational Structure Development of Service Multinational CompanyShanghai Economy (1) 60-62(in Chinese) 



    61.XUE Qiuzhi, ZHENG Qinqin2002The reason of service multinationals' emergence and expansionWorld Economy Study (5) 52-57(in Chinese) 


    Conference Proceedings


    1.Xueming Luo and Qinqin Zheng2013Reciprocity in corporate social responsibility and channel performance: do birds of a feather flock together?213 AMA Winter Marketing Educators' Conference  1-38.  



    2.Qinqin Zheng, Yadong Luo, and Stephanie Lu Wang2012Moral degradation, business ethics, and corporate social responsibility in a transitional economy212 Academy of Management Annual Meeting  1-29.  



    3.Zheng, Qinqin and Rosa Chun2011Testing corporate immoral recidivismBest Paper Proceedings of the 211 Academy of Management Meeting San Antonio 1-6.  



    4.Li, Qianqian and Qinqin Zheng2011Customer loyalty on international consulting firms in China: Rational choice and irrational beliefAcademy of International Business 211 Nagoya Conference Nagoya 1-30.  



    5.Yadong Luo, Stephanie C Lu, Qinqin Zheng, Vaidy Jayaraman2010Task Nature and Process Integration in Business Process Offshoring: Evidence from India and China21 Academy of Management Annual Meeting Montreal, Canada 1-41.  



    6.Qinqin Zheng, Zhiqiang Li2010Vertical Restraints of Multinational Consulting Firms in ChinaIEEE Computer Society Tokyo, Japan 867-872.  



    7.ZHENG Qin-qin2005The research on international expansion mode of professional service firms Vol.17 .  



    8.Qinqin Zheng2010The Development of Chinese Consulting Industry and the Dominant Status of Multinational Companies  272-279(in Chinese) 



    9.Qinqin Zheng2007The Development of Chinese Professional Service Companies in the Open MarketYeungnam University, Korea  1-6(in Chinese) 


    Academic Works

    Qinqin Zheng and Zhiqiang Li2018Research on Business Ethics and Corporate Social Responsibility in ChinaFudan University PressShanghai

    ZHENG Qinqin2008International Expansion of Service Multinational CompanyFudan University PressShanghai

    Translated Works

    Yong Su, Qinqin Zheng, and Qian GuBusiness Ethics: Decision Making for Personal Integrity & Social Responsibility, 5th Edition,北京,China Machine Press,2024.09 (in Chinese)

    Teaching Materials, etc.

    Qinqin Zheng, Sujun Tang(Editor); Yongjian Bao, Minglu He(Associate Editor)2025ESG Theory and PractiseFudan Publishing House上海(in Chinese)

    Laura P. Hartman, Joe DesJardins, Yong Su, Qinqin Zheng, Qianni Gu2011Business Ethics: Decision-Making for Personal Integrity & Social ResponsibilityChina Machine PressBeijing(in Chinese)

    Research Projects

    2023.02—2023.12Principal InvestigatorResearch on the Action Plan of Shanghai Metro in Responding to the National Strategy of Carbon Peaking and Carbon NeutralityShanghai Shentong Metro Group Co., Ltd.

    2022.06—2022.12Principal InvestigatorResearch on Stimulating the Endogenous Promoting Power of Party-Building on Business DevelopmentChina Aviation Fuel Co., Ltd. East China Branch

    2021.12—2026.12Principal InvestigatorResearch On the Theory and Practice of Enterprise Low-Carbon Value CreationMajor Program of National Social Science Foundation of China

    2021.03—2023.03Principal InvestigatorInnovative Education Mode Design for Management CoursesEducational Reform Project by the Higher Education Department of the Ministry Of Education

    2020.05—2020.06Principal InvestigatorResearch on the Innovation and Strategy of Municipal State-Owned Enterprises Serving Key Public Projects in ShanghaiMajor Special Projects of the 14th Five Year Plan for the Reform and Development of State Owned Enterprises in Shanghai

    2017.09—2020.09Principal InvestigatorEthics and Responsible Management in the International Operation of Chinese Companies, Based On the Analysis of Companies in Shanghai AreaShanghai Philosophy and Social Science Planning Office

    2015.07—2015.12Principal InvestigatorThe Impact of Large Sponsored Projects on the Brand Value Promotion of SAIC MotorShanghai Automtive Educational Foundation

    2014.09—2014.12Principal InvestigatorThe Organization Structure Optimization of Shanghai Yidian Holdings (Group) LtdShanghai Yidian Holdings (Group) Ltd

    2013.01—2015.12Principal InvestigatorResearch on CSR Implement in Business OperationOutstanding Scholar Plan of Fudan University

    2013.01—2016.12Principal InvestigatorEthical Analysis on the Vertical Restraints of Multinational Management Consulting Firms in ChinaNational Natural Science Foundation of China

    2011.06—2013.12MemberThe Reputation of Corporate Misconduct and CountermeasuresNational Social Science Foundation of China

    2011.06—2013.12Sub-project principalTheory and Mechanism of the Support System for Overseas Investment of Chinese EnterprisesSocial Science Key Construction Program of Fudan University “985” Project 3rd Period

    2011.01—2013.12MemberThe Impact of Host Country Corruption on the Strategy of Multinational CompaniesNational Natural Science Foundation of China

    2010.01—2012.12Principal InvestigatorVertical Restraints of Multinational Management Consulting Firms to Chinese Customer - From the Perspective of Value ChainNational Natural Science Foundation

    2009.10—2010.10Principal InvestigatorVertical Restraints of Multinational Management Consulting Firms to the Customer Value Chain——Based on Empirical Analysis in ShanghaiPhilosophy and Social Science Planning Foundation of Shanghai

    2009.01—2012.12MemberThe Growth Strategy of Chinese Firms in High Technology Industry: The Interplay of the Government, the Market and the Social Sector National Natural Science Foundation of China

    2009.01—2011.12MemberResearch on Governance Strategy of Blockholders: Empirical and Experimental Analyses of Blockholders Counterbalance and External SupervisionNational Natural Science Foundation of China

    2008.06—2009.06Principal InvestigatorEnhancement of the Development of Knowledge Intensive Service in ShanghaiScience and Technology Commission of Shanghai Municipality

    2008.01—2010.06MemberResearch on Building China via Science and Education Policy and the Enhancing China's Competency with Human Resource StrategyNational Social Science Foundation

    2006.12—2009.12Principal InvestigatorInternational transfer orientation and mode of Chinese service industrySocial Science Program fund by Ministry of Education

    2006.04—2007.04Principal InvestigatorThe knowledge diffusion effect of professional service multinational company in ChinaAsia Research Center, Fudan University

    2006.01—2007.09Principal InvestigatorDevelopment of Chinese Local Professional Service Company Interacting with Multinational Company under the Customer Demand EffectYouth Science Fund by Fudan University

    2005.09—2007.09Principal InvestigatorDevelopment of Shanghai professional service company with customer selection modesocial science promotion plan of Fudan University

    2005.03—2005.12Principal InvestigatorExpansion mode of service multinational companiesYouth foundation of School of Management, Fudan University

    2005.01—2007.12MemberA Research on the Positioning, Coordination and Control of Overseas Subsidiaries of Chinese FirmsNational Natural Science Foundation of China

    2002.01—2004.06MemberNew research work on modern multinational theoryNatural Social Science Foundation


    Academic Posts

    2012.03—,Member of Editorial Board,Journal of Business Ethics

    2010.09—,Member of Editorial Board,Asian Journal of Business Ethics

    Enterprise Positions

    2021.09—Shanghai Youth College Faculty Association,Executive Director

    Academic Conferences

    2010.06IACMR 2010 Shanghai ConferenceShanghai

    2009.12The First Academic Symposium of Founding a Country of High-Quality Human Resources in ChinaShanghai

    Case

    Qinqin Zheng,Jianzhong Huang,Jieyou ZhangInternet + Industrial Poverty Alleviation: From Bank of China Philanthropy to China Philanthropy, , 2018

    Qinqin Zheng,Yongmin ZhuDialogue in the Dark in China, , 2015

    Qinqin Zheng,Xueqing HuBaoye Group:Sustainable Development, , 2015

    Qinqin ZhengCanyou:A social enterprise composed of disabled individuals, , 2014

    Qinqin Zheng,Yangbo Chen,Meng Xu,Sheng YiNeusoft's Business Transformation, , 2014