The winners of the 10th Ministry of Education(MoE) Higher Education Outstanding Scientific Research Output Awards (Humanities and Social Sciences) were recently announced. Fudan University claimed awards for a total of 52 research outputs, ranking among the top universities across the country. Three outstanding research outputs from the School of Management received honors.

The 10th MoE Higher Education Outstanding Scientific Research Output Awards

(Humanities and Social Sciences)

Third Prize (Journal Paper)

Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal

Discipline: Business Administration

Professor Liyin Jin, Department of Marketing

Young Scholar Research Award (Journal Paper)

Brand Spillover as a Marketing Strategy

Discipline: Management Science and Engineering

Professor Xiaole Wu, Department of Management Science

Top Management Team Role Structure: 

A Vantage Point for Advancing Upper Echelons Research

Discipline: Business Administration

Professor Shenghui Ma, Department of Business Administration

The MoE Higher Education Outstanding Scientific Research Output Awards (Humanities and Social Sciences) are designed to honor outstanding achievements by scholars and researchers in philosophy and social sciences at higher education institutions. They showcase landmark theoretical and practical outputs from academia's social science circles that serve the cause of the Party and the country, and drive universities to accelerate the construction of philosophy and social sciences with Chinese characteristics.

Moving forward, Fudan University School of Management (Fudan SoM) will adhere to its high-level research guiding principle — Management Empowers the Nation, Innovation Drives Excellence. The School will keep refining its research support system to fully stimulate faculty's vitality for academic innovation, striving to write a brand-new chapter for its high-quality development.