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2016 Local and Self-initiated iLab Projects Kicked off

Bosch

The Bosch team had the initial internal meeting on January 11^th in preparation for the kick-off meeting with Bosch in Suzhou on January 13^th. The kick-off meeting with Bosch, comprised of both their marketing team and Director of Business Development Mr. Ulrich Steimle, was extremely informative. During the three-hour presentation, Bosch outlined the work and application on electric vehicles of their products. In addition, the marketing team went into great detail of how Bosch sees itself fitting into the electronic vehicle market in China. The purpose of this project is to determine if the China market would support the cost of Bosch products, such as Anti-lock Brake Systems (ABS) in electronic vehicles. After the kick-off meeting before the Chinese New Year, the team had subsequent meetings to digest the materials from the presentations and develop a plan to meet Bosch’s requirements for this market survey. Under Professor Qian Xu’s exemplary mentorship, team members have developed the methodology to conduct this survey; focusing mainly on the rural areas of Shandong, Guangdong, and Zhejiang provinces. The project proposal was under approval by Bosch and the client company expected to start conducting the survey in the next month.

(by Bosch team)

Solar Ear

The Solar Ear team held two meetings with the client company. This company is a social enterprise which focuses on providing service to deaf people. It is founded by a retired American professor and is a start up in China. In the first kick-off meeting on 13^th Jan., the company introduced the basic background information of deaf people group, sign language and different situations of deaf in China and western countries.

They also expressed the purpose of this project, that is, to build up a platform for over 2 million deaf people in China. To be specific, Solar Ear not only wants to construct the access for this special group but is also eager to find out the core competency. They have made the company’s sustainable growth depending on the donations from government as well as other institutions.

On Jan 30^th, the team held the second meeting with Solar Ear. At this time, the founder Prof. Richard Iytle came from America to meet the team.

In this meeting, Solar Ear clarified the objective of this project. Through cooperation with Fudan team, it intended to explore the possibility of an App for deaf people based on the popular “Internet +” concept. Meanwhile, both team and the company agreed to start the project from studying the successful case of US deaf platform.

(by Solar Ear team)

Zoom Project

In the afternoon of Jan. 15^th, Zoom team, with Mr. Sun Long and Dr. Xu Qian, met the representatives of the client company - Zoom Interactive Co. LTD. They had a successful meeting and had built a friendship with each other.

The GM, Mr. Xie Song gave an introduction to Zoom Interactive. It is a company owes 10-year experience in Internet advertisement, provides over ten thousands of corporations with serves in Search Engine Marketing (SEM) management both at home and overseas, and is the largest SEM company in China.

Zoom expected the team to do a study on mobile internet advertisement in China first, then a research on service cost of advertisement executive team and graded management. The discussion was heated and friendly. Every team member raised questions about objectives and details of the project, and the representatives of Zoom Interactive gave detailed responses respectively.

The team outlined their project plan and shared some brief ideas with the company. Team members were looking forward toworking on the project.

(by Zoom team)

DNVGL

The kick-off meeting was held on January 11^th, and there are 2 parts in the kick-off meeting. Firstly, Bo Huijie, Dirctor General of Healthcare in DNVGL made a detailed introduction about the DNVGL. After that, Kang Wenyu, Vice President of the DNV GL Group and Regional Manager to Greater China introduced the project and talked about the expectation of the iLab project.

The introduction about the DNVGL involved the history of development, business scope, company organization, and the business in China. Through the introduction, the team had learned that the company’s business focuses on the five industries as follows: maritime, oil & gas, business assurance, energy and software with the principle of Safer, Smarter and Greener. The business scope includes: 1, Management system certification and Product certification 2, Process inspection and Product inspection 3, Offering consulting to client companies about the assessment 4, Mainly offering training course for management system such as Quality, Safety, and Environment. The company’s business focuses on the high-end market, which operated with high-risk or high reputation necessity.

The iLab project will do the research and provide the solution about the strategy transition for the business assurance business of DNVGL—Food & Beverage and Health Care industry involving. The background of this project is that the target customer should transfer from the international company to the domestic company with the decline of the export in China, in order to access to a sustainable business growth. For the purpose of achieving this objective, the company needs to change the cost structure to cut some cost and change the previous business way to attract the customers, which is the core value the team can achieve in this project. The Regional Manager Wenyu also started the discussion with some unrealized sketches and projects just like establishing joint venture and customer orientation to make the team think about the approach in this project.

(by DNVGL team)

Intel

On January 12^th, the Fudan team of Intel iLab project visited the client company’s office in Shanghai. The purpose of this visit was to have a kick-off meeting with the client, gathering information and documents of this project and discussing the work plan of this project.

Intel is the world's largest semiconductor chip maker. The range of computing products based on Intel® architecture goes beyond PCs and servers and extends to phones, tablets, consumer electronics devices, and more. Platforms are designed and configured to work together to provide an optimized user computing solution - one that is seamless, connected and puts the user at the center. Currently Intel provides the SSD products with the best quality and high price, which aimed to better the storage market. Also, Intel is developing a next 5 to 10 years plan for next generation storage product and strategy.

During the visit, the Intel iLab team comprised of Duan Ge, Wei Yun, Sun Nuo, Cai Hong, Bennett Scudder Thebaud Gillmar, together with industry expert, Professor Wei Xueqi had a developed communication with Mr. Xie, the representative of Intel. Mr. Xie introduced the current situation of Intel’s SSD business to the team and showed his expectation of this project. Under the guidance of Professor Wei, the 5 team members got the essential information and draw an initial work plan. After the meeting, everyone was looking forward to a further step for the successful mid-term presentation of this project.

(by Intel team)

Lotus

On January 16^th, Fudan local iLab Lotus team, together with faculty mentor Professor Wei Xueqi from School of Manement, headed to CP Lotus’ head office located in Pudong New District.

During the meeting, team members discussed important aspects of the project such as target market, scope and main goals of the application, supplier’s role on the project and sales historical data, among other things.

Furthermore, every team member was able to interact with different managers of the Lotus company, contributing their own insights during the discussion of the project.

In the end, Lotus staff were satisfied with the energetic and professional attitude of Fudan`s team members. Towards the end of the meeting, the team was encouraged by Lotus staff to keep up the hard work and move on to the next stage, in order to have the first presentation in the upcoming March 2016.

(by Lotus team)

CP Lotus

On Jan.14^th, the CP Lotus team (team member: Zhao Yueye, Xu Qian, Li Lingyu, Kuang Lufeng and Li Banghua) gathered together to visit Lotus’s headquarter in Shanghai and conducted the kick-off meeting with the clients. The whole process was very meaningful and really brought a good beginning to the local iLab project.

First, Professor Zhang Cheng led the team to take a meet-and-greet meeting with several administrators of Lotus. Besides clearly describing the project plan and requirement, he shared with the team his personal study and career experience as well as sincerer life inspiration, which were fairly thought-provoking. Other administrators were also very kind and encouraged the team with fully support and exceptionally efficient execution promise.

After the kick-off meeting, Professor Zhang gave the team a training session on the project-precision marketing and credit assessment. This training was of great significance. Professor Zhang first raised a concrete example on how to conduct precision marketing. Through this example, he explained the effective conducting method in details and encouraged the team to find more approaches. Then, he raised the very pioneering idea of credit assessment system for the retail industry.

Finally, the team took a visit to Lotus’s supermarket besides the office building to have a primary on-the-spot investigation on Lotus’ retail business.

In summary, this kick-off meeting was fairly meaningful and supportive. All were looking forward to the next step and sincerely hope to make a practical business contribution to Lotus.

(by CP Lotus team)

YHD

On Jan. 11^th 2016, Fudan local iLab YHD team, together with Professor Zhao Youzhen headed to YHD office located in Pudong new district, Shanghai and had the kick-off meeting.

Through this meeting, members in team were able to understand main issue which is traceability and promotional characteristic of merchandise.

In terms of main topic, Mr. Ken, director of overseas business, Tong Yiji who is overseas purchasing manager and Mr. Jason, senior recruiter answered in detail and Prof. Zhao lead the whole discussion.

Based on the kick-off meeting, the iLab project team became much clearer about the project goals and more confident on the next phase of the project. Also, the team made efforts to finalize the proposal.

(by YHD team)

LG Electronics

Before the kick-off meeting with LG Corp., the team had a warm-up meeting with Prof. Wei Xueqi in order to be familiar with this project and prepare the questions that the team needed to ask the client company.

At the kick-off meeting in the form of teleconference, the team firstly introduced the members and understood the company’s expectation for this project and the problems they wanted to solve.

The LG part wants to exploit once again the Chinese cell phone market and has realized that the competition is rather fierce because in the high-end market there are Apple and Samsung, and in the low-end market there are many local brands. Yet they do not a clear idea and plan to make the market strategy, the LG wants to learn from these successful competitors about their experience in hardware and software. They are also eager to look for any cooperation forms to help exploit the market and that is why they need the iLab team to have the brainstorm and raise some new ideas. To support the project research, the team also asked them to provide the latest market research data and result.

After defining the problems and expectation, the team fixed the form and time of the subsequent meetings: every week, Fudan team will hold an internal meeting to share the research information and layout the next task; every month, both sides will have a meeting in form of teleconference or face-to-face to report the periodic achievement; in the middle of April, Fudan team will go to Beijing to make the milestone report and in the end of June, the team will go to Beijing again to deliver the final presentation.

(by LG team)

Wyndham

January 7^th, Shanghai – 6 students from Fudan’s International MBA program initiated their joint research with Wyndham group, the international leader in hotel franchising industry. Under the support from one faculty mentor of Fudan and a team from Wyndham’s Shanghai office, students are to explore innovations for Wyndham’s future investments on social responsibilities which represent an increasingly important part of Wyndham’s localization strategies in China.

The kick-off meeting started with a welcome remark from Mr. Leo Liu, CEO of Wyndham China. HR director, Ms. Shaowei Ong, then briefly went through Wyndham’s business in China and recent efforts in CSR, especially Wyndham Green program and Clean Water program. In 2014, Wyndham made the first step in CSR by setting up drinking water project for students in rural area, in cooperation with partners including One Fund and Coca cola. However, the implementation process was tedious and frustratingly long. Wyndham is looking for alternatives for CSR programs, which may bring greater market exposure and better recognitions for Wyndham’s brand image.

In the upcoming 6 months, Fudan IMBA students are obligated to participate in the research and go through several milestones to deliver a full package of solutions to the aforementioned challenges which Wyndham is facing.

(by Wyndham team)

Huihao

On Jan 11^th 2016, all of Huihao iLab team members took part in the kick-off meeting with client company-Huihao in Starr Building. During the meeting, Dr. Xu Qian gave the team a lot of meaningful instructions and helps. Therefore, the team had a successful and efficient discussion with the client company. First of all, the client made a brief introduction of its company, including products situation, future development opportunities and potential competitors, then the team members made self-introduction, and all the team members announced what they can do to make this project successful. The team also proposed some questions about Huihao company. Both sides had a good communication with each other. Second, the client introduced what kind of results they wanted to get by taking part in this iLab project, including the marketing survey, strategic analysis and so on. Third, the team made a draft timeline of this project which got the company’s satisfaction. At last, the team made some rules in order to ensure better communication and higher efficiency.

(by Huihao team)

LG Innotek

The LG Innotek iLab team held a kick-off meeting on Jan 13^th 2016 and formally launched the project. All team members, faculty mentor Prof. FAN and IMBA Director Mr. SUN attended the meeting to discuss about future plans of the project.

The team members discussed about vast range of issues, from the China passenger vehicle market analysis to target customers selection, and expansion plan-making. Based on current customer, find further cooperation opportunities, these could be new programs or new products. Need making development plan for current customers.

For the next steps, the team will set up a meeting on 19^th Feb. 2016 with representative of LG Innotek to clarify the project planning and understanding of market situation. In order to achieve project goals, the team will have a weekly meeting and also have a formal meeting with faculty mentor Prof. FAN biweekly. Through the kick-off meeting, the team had a correct understanding about iLab project and what the team should do next steps.

Nice meeting & good start! Go for it Fudan-LG Innotek iLab team!

(by LG Innotek team)

iMedical

The kick-off meeting of iMedical team was held on 13^th Jan. in Starr Building. Prof. Fan, Ms. Huang and all the five team members joined the meeting, of which the topic was Promote the clinical solutions for refractive and therapeutic laser treatments by digital marketing. The customer of the project is Carl Zeiss, a German company focuses itself on medical device. The team members include Xu Hangping, Bao Xiuyan, Wang Jia, Feng Zhiqiang and Wang Taoming.

Different from many other projects, this is a self-initiated project which was raised by the team. According to the report, the project has been confirmed with Zeiss, and the team had got some ideas about what Zeiss requires from this research.

During the discussion, the team exchanged ideas on the significance, value and feasibility of the project with professor. Knowing that the most difficult part was how to meet the real demand of Zeiss and how to keep enthusiasm from the beginning to the end, the team was greatly motivated. The next step, according to the discussion, was to confirm again with Zeiss before making a detailed proposal. This is a project of medical service; given that most of the team members did not have much experience in the industry, the team would invite some experts from medical industry in order to make better plans for the client company.

(by iMedical team)

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