Dow Corning Team
China Lab, jointly run by Fudan University School of Management and MIT Sloan School, has recently made progress for its Dow Corning project 2016. On March 25, 2016, the meeting participated by Dow Corning, Fudan and MIT was held in Dow Corning’s headquarter office located in Zhangjiang High-Tech Zone, Shanghai. The participants included Professor John Grant from MIT Sloan, Professor Cheng-hua Tzeng from Fudan University School of Management, Renee Guo from Fudan MBA Office, along with all the 5 students on this project, Jin Wu, Xie Wang, Xiaojing Wu, Tibor and Angela.
During the meeting, the students demonstrated the latest update of their project on the research and analysis of the sealants market by application of transportation in China. The efforts and results got validation and approval from Dow Corning’s management team. An enlarged scope of the project was discussed. Dow Corning, the global leader in silicon-based technology and innovation, explained its strategic move that it would offer a glimpse of broadened coverage of infrastructure market in China aimed to identify the silicon opportunities by all kinds of applications. “We are interested in any opportunity to transform the adhesives, sealants, coatings and elastomers into silicon solutions.” said Simon. The students and Dow Corning then agreed on the further steps and time frame of the project.
The proactive collaboration with Dow Corning continues. The project will ultimately help Dow Corning find the new entrants to China’s infrastructure market by providing the information on key market drivers and opportunities.
(by Dow Corning Team)
Fulaan Team
On March 23, 2016, Fulaan team delivered the mid-term report to the company management and faculty mentors from MIT and Fudan. With the sufficient preparation and support from the school, faculty mentors and the client company, the report won the recognition and praise from Fulaan.
The presentation covered four main points: first, it summarized the work had been accomplished and remarked on the project’s target outcome.
Second, it provided a detailed analysis on similar companies both in China and overseas, including online education platforms, online forums and markets. The team discussed the strengths of these companies and lessons can be drawn from them. The case of WEIFENG forum especially gained the attention.
Third, the presentation showed the product catalog, as well as information and the logic behind the selection. The product catalog should help customers to find goods quickly and easily, and guide them to clarify their real needs. Zhuang Bai and Sam gave a detailed explanation on the product catalog based on their experiences in teaching.
Finally, the team proposed future working plan and expressed their concerns on the project. This helps to ensure that working in the following phase is satisfactory to the client, also helps to eliminate the possible problems.
In the next stage, based on the feedback from client company, the team would make further progress.
(by Fulaan Team)
Shui On Team
The Shui On project team had spent an excellent period in preparation for the mid-term evaluation. During the workshop, team members discussed the working plan, had meetings with client, scheduled market survey plan, and interviewed many people that relevant to the project.
The formal mid-term evaluation was in Mar 23rd. Five members from the China Lab team, mentors and representatives from both schools took part in the meeting. Many senior managers from Innospace also attended the meeting. The team gave introduction on their strategy plan and the managers responded with praise and recommendations for the following works.
More work needs to be done in the following period. All the team members would make joint efforts in delivering fruitful achievement to the client company.
(by Shui On Team)
INTSIG Team
The mid-term review for the Fudan-MIT China Lab INTSIG project was held on Mar. 21st 2016, in the head office of INTSIG with team members from both MIT and Fudan, Li Rongchen, Zach Chen, Hong Sha and Ge Kaiwen. The representatives of INTSIG, Mr. Liu Shaobo and Ms. Kay, faculty mentor Prof. Tzeng Cheng-Hua from Fudan, Prof. David from MIT, and Ms. Guo Jing from MBA office attended the meeting.
The team was engaged in this project for more than two months and worked onsite from last week. In order to better understand the project scope and address some real insights to the client, the preliminary study was divided into two parts: North American market research and Chinese market research. The team first made the mid-term presentation to the client, from the North American market research, Chinese market status quo, major players in China, and customer analysis to illustrate the progress of this project. INTSIG representatives raised several questions to the team members during the presentation, and also discussed actively with two faculty mentors regarding the further research.
In the next stage, INTSIG wants more specific information about the current players’ revenue structure generated by MA/PM, market shares in China, pricing strategy, and the business model that INTSIG would choose, etc. This raises higher requirement for the next phase of work, and all of the team members will make full efforts on it.
