Since 2005, Fudan MBA program has cooperated with more than 210 Chinese and foreign companies and completed over 260 projects. The 2020 Fudan iLab has concluded with success recently. 21 teams formed by students from the 2019 Fudan IMBA program have all completed the final reports for their clients despite the impact of the pandemic.
Berner project team in the Fudan-Business Finland iLab provided China market entry strategies for Berner’s adult skin care brand LV and baby care brand Ainu.
The final report far exceeded the expectations of the client. The Berner team listed the matching Chinese online and offline marketing channels, which also improved the client’s perception of the Chinese market; gave professional advice regarding the adjustment of branding strategies; analyzed the compatibility of the brand culture with the Chinese market and helped with the cross-cultural management.
The team leader Fang Chenye expressed her gratitude for the iLab project: “This was a fantastic learning journey. The Berner project gave us the chance to learn to engage in global business conversations and master the skills required for cross-cultural cooperation."
Click to watch the final report: https://v.qq.com/x/page/s3082qicn6s.html
